Performance Marketing Manager - Brand

$121,000 - $164,000/Yr

Sumo Logic - Chicago, IL

Full-time - Mid Level

Chicago, IL

1,001-5,000 employees

Publishing Industries

About the position

The Performance Marketing Manager at Sumo Logic is responsible for enhancing brand awareness and engaging early-stage target accounts through effective advertising strategies across various paid social platforms. This role also involves managing the company's organic social media presence and fostering interactive relationships with users and influencers. The ideal candidate will possess design skills to create compelling display ads and social media posts, while also driving employee engagement through an advocacy platform.

Responsibilities

• Grow pipeline through performance marketing programs across LinkedIn, Facebook, Twitter, and other properties
• Collaborate with other marketers handling Paid Search, SEO, Email, and Marketing Ops
• Acquire a working understanding of Sumo Logic's products
• Acquire a deep understanding of our customers and the problems/challenges they face
• Design and implement paid and organic social media strategy to align with business goals
• Generate, edit, publish and share engaging content daily
• Grow employee advocates and manage our employee advocate platform
• Cross-collaborate with product, field and partner marketing, HR and others to develop and diversify social content
• Monitor and manage conversations and questions with followers
• Oversee social media accounts' design and work with Brand to keep fresh

Requirements

• Experience implementing 'Revenue R D' strategies across paid media campaigns
• Cyber-security, IT, or related industry background preferred
• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Proven work experience as a Performance Marketing Manager in the B2B space
• Experience in optimizing social content for LinkedIn, X and Reddit
• Hands-on experience in design (Canva, Adobe, Creatopy, etc.)

Benefits

• Base salary range of $121,000 - $164,000
• Participation in bonus or commission plans
• Equity awards
• Comprehensive benefits offerings