Performance Marketing Manager - Remote US

Directive Consulting - Richmond, VA

Full-time - Mid Level

Remote - Richmond, VA

Professional, Scientific, and Technical Services

About the position

The Performance Marketing Manager at Directive Consulting is a key role within the Paid Media team, responsible for overseeing and leading a collection of Paid Media accounts for enterprise SaaS clients. This position focuses on creating and executing high-performing paid media strategies, ensuring alignment with client goals, and driving measurable results through effective communication and collaboration with clients and internal teams.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners to ensure alignment on tasks and work quality
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Ensure personal productivity and utilization
• Work directly with Associate Director to achieve internal and client goals
• Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads

Requirements

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Ability to organize, prioritize and manage multiple projects simultaneously

Nice-to-haves

• A unique perspective on how to drive value for SaaS
• Equal parts competitive and curious; a true problem solver
• Quality-obsessed with a passion for advertising

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass for physical wellness
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip to Newport Beach, CA