Performance Marketing Specialist

$80,000 - $95,000/Yr

Jackpot - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

The Performance Marketing Specialist at Jackpot will play a crucial role in managing and optimizing paid search campaigns across various platforms, including Google, Apple, and Bing. Reporting to the Sr. Manager of User Acquisition, this position focuses on leveraging data to enhance media strategies and drive business growth. The ideal candidate will have a strong analytical background and experience in PPC campaign management, contributing to the company's mission of creating a user-friendly digital lottery platform.

Responsibilities

• Support all facets of PPC campaign management including event tracking, bidding, keyword research, ad copy, reporting and optimization.
• Regularly analyze campaign data to identify trends, insights, and opportunities for optimization.
• Develop reports to be shared with senior management.
• Manage and allocate weekly budgets to ensure efficient spending and maximum ROI.
• Collaborate with cross-functional teams such as design, product, and data analytics to ensure campaigns are delivered and reported on properly.
• Work closely with Sr. Manager of User Acquisition to develop strategies for achieving increased scale and efficiency through new and existing search strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of experience building, optimizing and reporting on Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads).
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance.
• Detail-oriented with strong organizational abilities.
• Strong knowledge of the marketing landscape, specifically Paid Search trends and best practices.
• Excellent platform skills, including Excel, Google Analytics and Google AdWords.

Nice-to-haves

• Experience crafting compelling ad copy & landing pages.
• Experience working with Apps.
• An understanding of the gaming industry.

Benefits

• 401(k)
• Health savings account
• Paid parental leave
• Parental leave