Performance Marketing Specialist

Guardify LTD - Omaha, NE

Full-time - Mid Level

Omaha, NE

About the position

Guardify Inc. is seeking an energetic, purpose-driven Performance Marketing Specialist to join our mission-driven team. We are a rapidly expanding startup focused on leveraging cutting-edge technology to revolutionize the public sector, particularly in the criminal justice ecosystem. Our goal is to accelerate justice and healing for survivors of crime through our innovative digital evidence technology. As the premier cloud-based digital video evidence management solution, we are dedicated to protecting sensitive child forensic interview evidence and supporting vulnerable populations. This role offers the opportunity to engage in meaningful work that has a significant social impact. In this position, you will take full ownership of our outbound marketing surface areas, designing and implementing campaigns that generate revenue. You will be responsible for developing and executing sales enablement strategies to support our sales team in achieving their targets. This includes creating and maintaining sales collateral, conducting training sessions, and collaborating with sales leadership to identify and address gaps in the sales process. Additionally, you will design and execute Account-Based Marketing (ABM) campaigns targeting key accounts, developing personalized content and messaging tailored to specific industries. You will also create and manage nurture campaigns to engage prospects and move them through the sales funnel, utilizing various marketing materials such as email marketing, webinars, and whitepapers. Your role will involve crafting compelling messages for mass communication campaigns, ensuring brand consistency, and tracking the effectiveness of these efforts to provide regular reports to stakeholders.

Responsibilities

• Develop and implement sales enablement strategies to support the sales team in achieving their targets.
• Create and maintain sales collateral, presentations, and tools to enhance the sales process.
• Conduct training sessions and provide ongoing support to the sales team on new products, features, and market trends.
• Collaborate with sales leadership to identify and address gaps in the sales process and provide solutions to improve efficiency and effectiveness.
• Design and execute Account-Based Marketing (ABM) campaigns to target key accounts and drive engagement.
• Develop personalized content and messaging tailored to specific accounts and industries.
• Analyze and report on the performance of ABM campaigns, making data-driven recommendations for improvement.
• Work closely with the sales team to align ABM efforts with sales objectives and account strategies.
• Create and manage nurture campaigns to engage prospects and move them through the sales funnel.
• Develop content for email marketing, webinars, whitepapers, and other marketing materials to nurture leads.
• Segment and target audiences based on behavior, demographics, and engagement levels.
• Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
• Plan and execute mass communication campaigns to inform and engage our customer base and followers.
• Craft compelling messages for email newsletters, social media, blog posts, and other communication channels.
• Ensure brand consistency and adherence to best practices in all communications.
• Track and measure the effectiveness of mass communication efforts and provide regular reports to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in sales enablement, account-based marketing, or a related role.
• Proven track record of developing and executing successful marketing and sales enablement strategies.
• Strong understanding of sales processes and methodologies.
• Excellent written and verbal communication skills.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with strong problem-solving skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.