Performance Media Manager - Paid Search + Paid Social

Collective Measures - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

About the position

The Performance Media Manager will oversee and enhance the performance of paid social and paid search advertising at Collective Measures. This role is pivotal in developing and executing strategies that align with the agency's holistic marketing approach, ensuring optimal campaign performance across various platforms. The manager will lead optimization efforts, analyze campaign results, and communicate effectively with internal and external stakeholders to drive marketing success.

Responsibilities

• Day-to-day oversight of execution and performance of paid social and paid search campaigns
• Develop paid social and paid search campaign strategies that align across agency teams for a holistic marketing approach
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Lead the management of ongoing campaign optimization efforts including but not limited to bidding strategies, budget management, keyword research, ad copy, etc.
• Budget and results forecasting
• Testing plans, recommendations, and management
• Custom analysis, reporting, and insights
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Share paid media trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social and paid search practices for the agency by participating in blog posts and case studies

Requirements

• 3-6+ years of paid social or paid search marketing experience
• Strong holistic digital marketing / digital media knowledge
• Advanced understanding of paid search advertising and relevant platforms (Google Ads, Bing Ads, Facebook Ads Manager, etc)
• Excellent written and verbal communication skills
• Ability to work independently as well as with a team
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
• Strong experience with Microsoft Excel

Nice-to-haves

• Bid management experience such as Marin or Kenshoo
• Experience with Tableau or other data visualization platforms
• Feed management platforms: Feedonomics and Google Merchant Center
• Retail and e-commerce experience
• Proficiency within Google Analytics and/or Adobe
• Previous agency experience

Benefits

• Employee ownership
• Positive work-life balance
• Open-door policy
• Community-building activities such as all-company field trips