Unclassified - Minneapolis, MN
posted about 2 months ago
The Performance Media Manager - Paid Search + Paid Social position at Collective Measures is a pivotal role within the performance media team, responsible for overseeing and optimizing paid social and paid search advertising campaigns. This position reports directly to the Associate Director of Performance Media and is integral to delivering best-in-class strategies for paid advertising. The successful candidate will be expected to recommend effective solutions to various marketing challenges, develop comprehensive campaign strategies, and manage optimization efforts across multiple ad platforms and media channels. A strong background in metrics and results-driven optimization is essential for success in this role. In this role, you will be tasked with the day-to-day oversight of the execution and performance of paid social and paid search campaigns. You will develop strategies that align with agency teams to ensure a holistic marketing approach. Communication is key, as you will summarize and convey the status of all campaigns to both internal and external stakeholders. Additionally, you will lead ongoing campaign optimization efforts, which include managing bidding strategies, budget allocations, keyword research, and ad copy development. Your responsibilities will also encompass budget and results forecasting, creating testing plans, and providing custom analysis and reporting. Collaboration with project managers and team leads will be crucial to ensure the timely delivery of project requirements. You will also be expected to share insights on paid media trends and tactics with the internal team and clients, occasionally authoring Point of View (POV) documents. Furthermore, you will play a key role in elevating the agency's paid social and paid search practices by contributing to blog posts and case studies, thereby enhancing the agency's reputation in the digital marketing space.