Performance Media Supervisor - Paid Search + Paid Social

Collective Measures - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

About the position

The Performance Media Supervisor will oversee and enhance the performance of paid search and paid social campaigns, collaborating closely with the Integrated Media Team to align strategies with the client's overall media objectives. This role is crucial for delivering top-tier execution and strategy in paid placement advertising, focusing on developing, implementing, reporting, and analyzing digital paid campaigns across various platforms and channels. A strong background in metrics and results-driven optimization is essential for success in this position.

Responsibilities

• Day-to-day oversight and execution of paid search and paid social campaigns across lead generation and e-commerce.
• Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing.
• Analyze bottom funnel media (Google AdWords/Bing Ads/FB/Instagram/YouTube, etc.) to gain insights and integrate them into strategic plans, improving overall tactics.
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts.
• Work with project manager and team leads to create and ensure timely delivery of project requirements.
• Report on developing search trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents.

Requirements

• 5 - 7 years of paid search and paid social experience.
• Exceptional working knowledge of Google AdWords, Bing Ads, and Google Analytics.
• Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, etc.).
• Preferred working knowledge of 3rd party platforms (e.g., Marin, Kenshoo, SearchForce, DoubleClick DFA/DCM, etc.).
• Excellent written and verbal communication skills.
• Ability to work independently as well as with a team.
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility.
• Strong experience with Microsoft Excel.
• Agency experience will be given preference.
• Current certifications in Google AdWords, Bing, and Google Analytics preferred.

Nice-to-haves

• Agency experience preferred.
• Current certifications in Google AdWords, Bing, and Google Analytics preferred.

Benefits

• Employee ownership
• Positive work-life balance
• Open-door policy
• All-company field trips to build community