Mars Incorporated - Franklin, TN
posted 2 months ago
Full-time - Intern
Hybrid - Franklin, TN
10,001+ employees
Food Manufacturing
About the position
As a Petcare Strategic Category Pricing Intern at Mars, you will gain valuable experience in defining brand premiumization architecture, designing price pack strategies for e-commerce, and developing promotional strategies for product launches. This internship offers a unique opportunity to work on real-world business challenges while being part of a purpose-driven company focused on creating a better tomorrow for people, pets, and the planet.
Responsibilities
- Define the brand premiumization architecture for innovation within the pet category
- Design the price pack architecture for a rapidly accelerating ecommerce business
- Develop the go-to-market trade & promotional strategy for upcoming brand launches
- Lead the optimization of feature and display executions across national customers
- Determine competitive go-to-market strategies, frameworks, and mitigating opportunities
- Identify and create whitespace product recommendations
Requirements
- Currently pursuing a degree in Finance, Marketing, Business Administration, Accounting, Mathematics, or Management Science
- Strong skills in Excel, data visualization, and storytelling through data
- Passion for pets, products, innovation, and the consumer products industry
- Ability to quickly build relationships and a drive for results
Nice-to-haves
- Previous internship experience in a related field
- Familiarity with e-commerce strategies
- Experience in data analysis and market research
Benefits
- Industry competitive salary
- Flexible work environment
- Access to in-house Mars University for learning and development
- Networking opportunities with peers and senior leaders
- Fun freebies and pet-friendly offices
