PGIM Private Capital - Vice President, Chief Marketing Officer

$175,000 - $210,000/Yr

Prudential Financial - Chicago, IL

Full-time - Senior

Chicago, IL

Insurance Carriers and Related Activities

About the position

The Vice President and Chief Marketing Officer at PGIM Private Capital (PPC) is a pivotal role responsible for the creation, development, and execution of comprehensive marketing programs that align with the strategic objectives of the organization. This position is crucial for enhancing the external visibility of PPC through various channels, ensuring that the marketing capabilities span across content, distribution, and brand management tailored for prospective borrowers. The CMO will lead a team of internal marketing professionals and collaborate closely with various teams including Prudential, PGIM Marketing, PGIM Private Alternatives, Investor Relations, and Public Relations. The role can be based in Chicago, Newark, or New York City, providing flexibility in location while maintaining a strong focus on strategic marketing initiatives. In this role, the CMO will be expected to develop and execute a robust marketing strategy that encompasses digital, social media, advertising, and brand management. A key responsibility will be to increase awareness of PGIM Private Capital's total credit platform among investors and external talent. The CMO will also manage the annual marketing budget, establishing monitoring protocols to assess the return on investment and making necessary adjustments to optimize marketing expenditures. A deep understanding of the private credit market, including trends, investor expectations, and the competitive landscape, is essential for success in this position. The CMO will lead the marketing team with a focus on high-performance execution and talent development, ensuring that marketing content supports borrower deal teams and investor development business plans. The role also involves furthering the PPC brand in a coordinated manner relative to stakeholder audiences and geographic locations. Additionally, the CMO will enable origination growth by enhancing data used for prospecting and lead conversion, and will identify and manage external service providers to support the execution of the marketing strategy. Continuous improvement of marketing capabilities through the adoption of new trends, techniques, data, and technology will be a priority. This position requires approximately 25% travel to effectively engage with stakeholders and oversee marketing initiatives.

Responsibilities

• Develop and execute the PGIM Private Capital marketing strategy through multiple channels, including digital, social, advertising, and brand management.
• Increase awareness of PGIM Private Capital's total credit platform with investors and external talent.
• Develop and manage the annual marketing budget, establishing monitoring protocols to assess return on investment.
• Maintain a strong understanding of the private credit market, including trends, investor expectations, and competitive landscape.
• Manage the marketing team with a focus on high-performance execution and talent development.
• Develop and distribute marketing content in support of borrower deal teams and investor development business plans.
• Further the PPC brand in a coordinated manner relative to stakeholder audience and geographic location.
• Enable origination growth by expanding and enriching data used for prospecting and lead conversion.
• Identify and manage external service providers to support the execution of the marketing strategy.
• Improve existing and build new marketing capabilities by leveraging trends, techniques, data, and technology.

Requirements

• 15+ years of marketing and project management experience, preferably in asset management, private credit, or large financial services organizations.
• Strong business acumen with the ability to formulate and articulate strategy, then translate and execute enabling initiatives.
• Collaborative working style that incorporates multiple stakeholders' views and the ability to influence others while maintaining strong working relationships.
• Experience in managing and growing a team along with external vendors.
• Ability to define a vision, frame and execute on implementation approach, and creatively persevere to deliver success.
• Comfortable working with all levels of the organization in a demanding, high-profile role.
• Demonstrated marketing leadership along with a committed player-coach operating mentality.
• Superior communication skills, both written and verbal.
• Experience in investment organizations providing marketing support and brand awareness around investment fundraising is a highly desirable plus.
• Bachelor's degree required.

Nice-to-haves

• Experience in digital marketing and social media strategies.
• Familiarity with data analytics tools for marketing performance measurement.
• Knowledge of private equity and debt markets.

Benefits

• Medical, dental, vision, life insurance, and PTO (Paid Time Off).
• Retirement plans: 401(k) plan with generous company match (up to 4%); Company-funded pension plan.
• Wellness Programs with reimbursement of items purchased to support personal wellbeing needs (up to $1,600 a year).
• Work/Life Resources for support on various personal topics.
• Tuition Assistance for traditional college enrollment, approved degrees, and accredited certificate programs.