Photographer/Videographer (with Equip)

Otbx Air - Boston, MA

Full-time

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Marketing Strategist will play a crucial role in a fast-growing digital marketing team, responsible for driving the strategy and execution of client marketing lifecycle programs. This position requires a strategic thinker who can engage with team members, understand audience needs, and develop effective marketing strategies across various channels to enhance customer relationships and drive engagement KPIs.

Responsibilities

• Strategize, build, and execute customer marketing lifecycle programs that deepen customer relationships and drive acquisition/engagement KPIs.
• Lead marketing strategy within the pod team and collaborate with cross-functional teams to achieve results.
• Develop strategic marketing plans focused on the customer journey to drive awareness, engagement, and conversion.
• Manage the customer journey map across multiple channels and touchpoints.
• Project manage the execution of marketing strategies and programs, ensuring timely performance measurement and reporting.
• Collect and analyze customer data to develop advanced segmentation for personalized messaging and campaigns.
• Stay updated on customer marketing best practices and share insights with the team to enhance strategy and ideation.
• Collaborate with freelancers and vendors for efficient asset creation.

Requirements

• 2 - 5 years of sales/marketing experience.
• 2+ years of executive level sales experience preferred.
• Proficiency in cold calling/emailing and inside sales lead management.
• Proven ability in relationship building and account management.
• Excellent written, oral, and presentation skills.
• Strong skills in Microsoft Office Suite, Adobe, and Google Suite.
• Strong strategic thinking skills.
• Knowledge of the real estate and digital marketing industries.
• Ability to plan, organize, and manage processes effectively.
• Experience in developing and writing digital marketing strategies.
• Knowledge of sales techniques and practices, including pitching and closing.
• Experience in CRM utilization and integration.
• Proficiency in email marketing and current marketing techniques.
• Experience with task management software such as Asana, Slack, or Monday.com.
• Experience in graphic design and UI/UX.
• Strong understanding of social media platforms, digital ad marketing, and SEO principles.

Nice-to-haves

• Experience in graphic design.
• Knowledge of the real estate industry.
• Experience in UI/UX.

Benefits

• Equal employment opportunities and a commitment to diversity and inclusion.