Physician Enterprise Development Coordinator

Mercy Medical Center - Sioux City - Des Moines, IA

Full-time

Des Moines, IA

Nursing and Residential Care Facilities

About the position

The Physician Enterprise Development Coordinator plays a crucial role in enhancing the relationships between physicians, administrative staff, and facilities within the MercyOne Medical Group. This position is responsible for planning, coordinating, and leading various programs aimed at fostering positive interactions among these groups. The coordinator will develop strategies that not only aim to maximize the organization's profits and market share but also ensure high-quality service and customer satisfaction. A significant part of the role involves coordinating provider relations activities for both new and existing providers, ensuring that the organization remains competitive and responsive to the needs of its partners. In this role, the coordinator will build and nurture strong relationships with referring physicians, medical groups, hospitals, and other healthcare providers to facilitate patient referrals. This involves proactively identifying new business opportunities, partnerships, and referral sources to expand the patient base and drive revenue growth. The coordinator will collaborate with internal departments to develop targeted strategies and materials that effectively communicate the value proposition of the services offered to referring physicians and healthcare partners. The coordinator will also meet with referring physicians to introduce new physicians, discuss new services, and provide patient education materials. Analyzing client demographics to identify new opportunities and enhance market share is a key responsibility. The role requires maximizing the utilization of MercyOne Medical Group's services by increasing referrals and developing non-physician referral sources. Maintaining regular contact with referral sources and their office staff is essential to ensure referral loyalty and satisfaction. Additionally, the coordinator will respond quickly to customer concerns, provide relevant market and customer feedback to administration and key staff, and facilitate the resolution of physician issues. Conducting periodic surveys of referral professionals to assess satisfaction with practice services is also part of the role. Organizing educational events, seminars, and presentations for referring physicians and their staff will help increase awareness of the medical practice's capabilities and services. Monitoring and tracking referral volumes, conversion rates, and other key performance indicators (KPIs) will be necessary to assess the effectiveness of business development initiatives and identify areas for improvement. The coordinator will maintain open communication with staff, physicians, and other hospital departments, and assist in developing new marketing programs to introduce into the marketplace.

Responsibilities

• Build and nurture strong relationships with referring physicians, medical groups, hospitals, and other healthcare providers to facilitate patient referrals.
• Proactively identify new business opportunities, partnerships, and referral sources to expand our patient base and drive revenue growth.
• Collaborate with internal departments to develop targeted strategies and materials to effectively communicate our services' value proposition to referring physicians and healthcare partners.
• Meet with referring physicians regarding new physician introduction, new services, referral methods, patient education materials and other related collateral materials.
• Analyze client demographics to identify new opportunities and enhance market share.
• Maximize the profitable utilization of MercyOne Medical Group's services by increasing referrals and maximizing referrals from existing sources.
• Identify and maintain the required contact frequency with referral sources and their office staff to maintain referral loyalty.
• Respond quickly to identify and resolve customer concerns.
• Provide administration and key staff relevant market and customer feedback that enhances marketing and business decisions.
• Facilitate resolution of physician issues and concerns.
• Conduct periodic surveys of referral professionals to assess effectiveness and satisfaction with practice services.
• Organize and conduct educational events, seminars, and presentations for referring physicians and their staff to increase awareness of our medical practice's capabilities, specialties, and services.
• Monitor and track referral volumes, conversion rates, and other key performance indicators (KPIs) to assess the effectiveness of business development initiatives and identify areas for improvement.
• Maintain open and positive communication with staff, physicians, and other hospital departments.
• Call on customers to problem solve and address patient complaints.
• Assist in developing new marketing programs and introducing these programs into the marketplace.
• Prepare promotional materials in coordination with Marketing/Communications.

Requirements

• Bachelor's degree in marketing, nursing, healthcare administration or related field required.
• Experience working with physicians required.
• Business development, marketing and/or provider relations experience required.