Planner, Multicultural

$60,000 - $65,000/Yr

Publicis Groupe - Birmingham, MI

Full-time - Entry Level

Birmingham, MI

Professional, Scientific, and Technical Services

About the position

The Planner, Multicultural role at Zenith involves providing research and developing media strategies to drive business outcomes for clients. The position requires collaboration with various internal teams and external vendors to create effective media plans, assess competitive data, and ensure proper execution of media buys. The role emphasizes independent decision-making and accountability for work quality, aligning with Zenith's commitment to delivering measurable ROI for clients.

Responsibilities

• Provide research for and write media Point-Of-Views (POVs).
• Assess various variables including circulation, audience information, scale, penetration, and product or service usage.
• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and provide plan maintenance including objectives/strategies and updates.
• Maintain stewardship of reports including competitive reports using Kantar software to assess media schedules of competitors.
• Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
• Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
• Review and verify media buys to ensure proper execution.
• Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
• Liaise with internal Strategic Resources department for use of syndicated resources.
• Participate in more advanced functions as part of training and development.
• Resolve routine, but complex questions and problems.
• Be accountable for work quality to Zenith standards.
• Demonstrate independent decision making.
• Be capable of some personnel evaluation.

Requirements

• Bachelor's degree
• 2+ years' media planning experience (agency environment) across all types of media
• Proficiency in Microsoft Suite, Kantar Software, IMS, Flowchart Software, Comscore
• Strong oral and written communication skills
• Willingness and ability to learn proprietary software to develop plans that fulfill the 'Live ROI' commitment to Zenith clients
• Basic knowledge of strengths and weaknesses of each media type
• Ability to make independent decisions.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k
• Paid time off