Plastic Surgery Social Media & Content Creator

$43,680 - $43,680/Yr

Nashville Plastic Surgery Institute, PLLC - Nashville, TN

Part-time - Entry Level

Remote - Nashville, TN

Ambulatory Health Care Services

About the position

Nashville Plastic Surgery Institute is a leading plastic surgery practice specializing in aesthetic surgery of the face, breast, and body as well as many non-surgical treatment options. We are dedicated to providing the highest quality of care to our patients, ensuring they achieve their desired results in a safe and professional environment. We are looking for a creative and dynamic Social Media Content Creator to join our team and help us grow our online presence. The ideal candidate will be responsible for developing high-quality, engaging content across various social media platforms, collaborating with our team to align content with practice goals, and actively engaging with our audience to foster a strong online community. This role requires a keen understanding of social media trends and the ability to create authentic content that showcases our expertise and patient transformations while adhering to industry regulations and privacy laws.

Responsibilities

• Develop high-quality, engaging content including videos, photos, graphics, and written posts for platforms like Instagram, TikTok, Facebook, YouTube, and others.
• Collaborate with the providers and practice administrator to create a content calendar aligned with practice goals, seasonal trends, and promotional campaigns.
• Maintain and evolve the practice's brand voice across all social media platforms.
• Actively engage with followers, responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor and analyze the performance of social media campaigns using analytics tools, and provide insights and recommendations for improvement.
• Stay updated on the latest social media trends, tools, and best practices in the plastic surgery and beauty industry.
• Work closely with surgeon and non-surgical providers, and other staff to capture authentic content that showcases the practice's expertise and patient transformations.
• Ensure all content adheres to industry regulations, privacy laws (such as HIPAA), and clinic policies.
• Conduct research on industry-related topics to develop fresh content ideas.
• Edit and proofread content before publication to ensure quality and consistency.

Requirements

• Proven experience as a social media content creator, preferably in the healthcare, beauty, or wellness industries.
• Strong portfolio demonstrating expertise in content creation, particularly in the beauty or healthcare sector.
• Proficiency with social media platforms, content management systems, and analytics tools.
• Experience with graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro, Capcut).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Creative mindset with a keen eye for aesthetics and detail.
• Familiarity with video editing software is a plus.
• Understanding of public relations principles and social listening techniques.
• Basic photography skills are desirable.
• Knowledge of plastic surgery procedures and trends is a plus.
• Familiarity with HIPAA regulations and healthcare marketing compliance is desirable.

Nice-to-haves

• Familiarity with video editing software is a plus.
• Understanding of public relations principles and social listening techniques.
• Basic photography skills are desirable.
• Knowledge of plastic surgery procedures and trends is a plus.
• Familiarity with HIPAA regulations and healthcare marketing compliance is desirable.

Benefits

• Employee discount
• Flexible schedule