Crayola - Easton, PA
posted 1 day ago
About the position
The interns will assist in developing a best-in-class innovation go to market framework leveraging proven customer strategies, tactics, and item level case studies of what works at each retailer. In addition, the interns will conduct customer specific data analysis mapping out optimal adjacent segments for growth, help identify points of difference Crayola can leverage for product development and evaluate competitive trends in each of those spaces to understand what the consumer expectation might be. Interns will work across a variety of segments to include toy, activities, kits, core tools, and compounds helping develop a comprehensive global assessment of each business, evaluate portfolio trends, identify performance drivers, and provide a strategic recommendation for optimal assortments by customer and region.
Responsibilities
- Assist in developing a go to market framework leveraging customer strategies and tactics.
- Conduct customer specific data analysis to identify growth segments.
- Identify points of difference for product development.
- Evaluate competitive trends to understand consumer expectations.
- Work across various segments including toys, activities, kits, core tools, and compounds.
- Develop a comprehensive global assessment of each business.
- Evaluate portfolio trends and identify performance drivers.
- Provide strategic recommendations for optimal assortments by customer and region.
Requirements
- Must be a rising Sophomore, Junior or Senior enrolled in a 4-year degree program in business or marketing.
- Baseline analytical skills necessary for competitive/financial/POS analysis.
- Strong verbal and written communication skills.
- Ability to develop recommendations and make individual presentations.
- Cultural fit on the marketing team is critical (open and collaborative, bias for action, results oriented).
Benefits
- Kid Inspired Culture
- Free Admission to Crayola Experience for Employees
- Community Volunteerism Opportunities
- Annual Bonus Potential for all Full-Time Employees
- Company Matched 401k & Employee Value Sharing Plan
- Comprehensive Healthcare Benefits for Eligible Employees
- Education Assistance Program
- Wellness Programs
- Employee Resource Groups
- Generous Product Discounts Onsite & Online
- Company Sponsored Employee Events
- Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment
