Platforms and Partner Marketing Lead - Vice President

$150,000 - $185,000/Yr

Icapital - New York, NY

Full-time - Senior

New York, NY

Health and Personal Care Retailers

About the position

iCapital is seeking a Platforms and Partner Marketing Lead to develop and execute strategies that enhance partner relationships and drive mutual growth. This role focuses on collaboration with various teams to create impactful co-marketing initiatives and manage key stakeholders in partner organizations, ultimately aiming to align marketing strategies with business goals and enhance brand visibility.

Responsibilities

• Create and implement partnership marketing strategies that align with business goals and enhance brand visibility.
• Design, launch, and optimize co-marketing initiatives with partners, ensuring consistent messaging and brand alignment across all channels.
• Bring an external perspective to inform strategies and enhance partner offerings and programs.
• Cultivate strong relationships with existing and new partners.
• Monitor and analyze partner engagement and market trends to refine strategies and report on key metrics.
• Collaborate with content teams to develop promotional materials, case studies, and thought leadership content that highlight partner success stories.
• Work closely with RMs, Sales, Business Development, and other teams to ensure alignment on partnership objectives and leverage insights to enhance partner offerings.
• Stay abreast of industry trends, partner and competitor activities to inform strategies.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA is preferred.
• 12+ years of related experience including 4+ years in partnership marketing, preferably within the fintech, tech, or wealth management industry.
• Proven track record of developing and managing successful marketing strategies, plans, and campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with an expertise for building relationships.
• Proven success at marketing and execution planning.
• Adept at building integrated marketing plans and campaigns across multiple marketing disciplines.
• Direct experience interfacing with partners and a proven track record delivering growth and performance metrics.
• Expertise landing and coordinating cross-discipline marketing programs, editorial, and sales enablement programs.
• Experience launching new product, program or activity.
• Experience managing ambiguity and rapid change and able to demonstrate agility and risk-taking.
• Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Benefits

• Base salary range of $150,000 to $185,000.
• Compensation package includes salary, equity for all full-time employees, and an annual performance bonus.
• Comprehensive benefits package including employer matched retirement plan.
• Generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling.
• Parental leave.
• Unlimited paid time off (PTO).