Power Sports & Products - Product & Market Analyst

About the position

The Product & Market Analyst is responsible for collecting, analyzing, and interpreting market trends and conditions within the Power Sports & Products industry to identify factors that may impact future products. Serving as the voice of the customer, this role involves conducting comprehensive market and product research, as well as in-depth market analysis, to generate actionable insights. These insights support model strategy and lifecycle planning, sales planning, and model specific planning activities leading up to development.

Responsibilities

• Develop and maintain a comprehensive understanding of the Power Sports & Products industry, including product line-ups of Honda and its core competitors.
• Support complex research projects to gather insights that inform product planning and future strategic initiatives.
• Organize and participate in research events, such as trade shows, customer, and dealer visits.
• Compile and analyze primary and secondary data utilizing various research methodologies and data sources.
• Generate and interpret insights from data to uncover customer preferences, satisfaction, purchase behaviors, future vehicle needs, trade-offs, and more.
• Gather and synthesize product trend data and effectively identify and summarize customer needs.
• Craft clear stories based on data and customer needs on essential development requirements.
• Clearly communicate product descriptions, specifications, features, and pricing details.

Requirements

• Bachelor's Degree or equivalent work experience.
• 1-3 years of experience as a research analyst and/or product manager or passionate about Power Sports & Products.
• High proficiency of Excel, PowerPoint.
• Proficiency in SPSS, Tableau, and PowerBI a plus.
• Highly data driven, logical, analytical, that can read data and translate them into a clear and concise story.
• Strong planning and project management skills.
• Strong communication skills.

Benefits

• Competitive Base Salary
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite