PPC Marketing Associate

About the position

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! Acquisition Marketing is focused on designing and executing outbound digital marketing campaigns with a primary objective of attracting and acquiring new customers. Team members responsible for developing and implementing strategies to reach a broader audience, leveraging various online channels such as social media, search engine marketing, app marketing, and video advertising. They use data-driven insights to optimize campaigns and drive efficient customer acquisition, working closely with cross-functional teams to ensure the successful expansion of the user base. Success in this role is measured by the ability to effectively grow the customer base while maintaining a strong return on investment.

Responsibilities

• Support paid search marketing campaigns across popular paid search products, including Google Search, Performance Max, Demand Gen, Apple Search Ads and Reddit
• Assist manager with campaign optimizations, including budget management and bidding strategy
• Build paid search campaigns, including writing ad copy, doing keyword research, creating landing pages and setting up campaigns in Google Ads desktop editor
• Regularly analyze campaign performance, providing insights and recommendations for improvement
• Executing a roadmap of channel and creative tests, tracking learnings, and proposing new tests

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 1-2 years hands on search engine marketing experience (ASA, Google, YouTube, etc)
• Results-oriented, with a track record of exceeding acquisition targets
• Proficient in using Google Ads Desktop Editor to create, manage and optimize paid search campaigns
• Strong understanding of keyword research and analysis tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) to identify high-performing keywords
• Experience with managing multiple projects at one time, agency experience a big plus
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional stakeholder management and communication skills
• Creative mindset with the ability to think outside the box

Benefits

• Performance bonus
• Stock options
• Comprehensive benefits package