PPC & SEO SPECIALIST

$63,000 - $73,000/Yr

Bonneville International - Seattle, WA

Full-time - Entry Level

Seattle, WA

Educational Services

About the position

At Bonneville International, we are dedicated to being trusted voices of light and truth, reaching hundreds of millions of people worldwide. Our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in major cities including Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are committed to lifting and inspiring our communities and clients, and we believe that empowering our employees to share their ideas and experiences fuels creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We are proud of our history and are looking for talented individuals to join us as we continue to grow. The PPC Specialist position is primarily responsible for the execution, optimization, and management of PPC campaigns run through Google Ads across all of Bonneville's platforms, including Search, YouTube, and Mobile App promotion. This role is essential for enabling the delivery of impactful results for Bonneville's clients. The ideal candidate will maintain a laser-like focus on setting and achieving high-level results while possessing a detailed and analytic mindset to provide unique and compelling insights. Additionally, a working knowledge of SEO strategy and processes is required to assist with SEO management. This position is primarily remote, with the requirement to work at our local market site at least one day per month, with specific hybrid schedules determined based on business needs. In this role, you will build, launch, and optimize multiple PPC campaigns, perform day-to-day campaign activities for enterprise-level Paid Search (PPC) campaigns, and conduct in-depth keyword research and planning. You will also be responsible for tracking KPIs to assess performance, collaborating with other markets and teams, and managing communication of SEO campaigns with local markets. This position offers a dynamic work environment where you can thrive and contribute to our mission of serving our communities effectively.

Responsibilities

• Build, launch and optimize multiple PPC campaigns.
• Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• Conduct in-depth keyword research and planning (discovery and expansion).
• Ongoing keyword evaluation and optimization.
• Utilize auction insights, negative keyword lists and ROI metrics.
• Set up tracking and goals for campaigns utilizing AdWords, GTM, GA and possibly outside CRM.
• Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards).
• Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjust strategy to capture market demand.
• Collaborate with other markets & teams to ensure campaign goals and expectations are met and campaign strategies are collaborated on.
• Work closely with other PPC Specialists and Account Managers for recommendations and campaign optimizations.
• Manage communication of SEO campaigns with local markets.

Requirements

• At least 2+ years of PPC marketing experience with Google Ads campaign types such as Pmax, Search, Display, Video and Shopping.
• Experience with Google LSA is a plus.
• Familiarity with Microsoft Advertising (Bing Ads) is a plus.
• Proven expertise with CRO in reference to landing pages for campaign optimization and remarketing strategies.
• Experience with Google marketing tools such as Google Ads Editor, Google Analytics, Google Keyword Planner, Google Tag Manager, etc.
• Understanding of SEO strategy and execution and how it relates to other marketing tactics.
• Ability to speak to SEO deliverables and processes.
• Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.
• Ability to analyze campaign performance metrics, identify trends, and make data-driven decisions to collaborate with the team.
• A self-driven and reliable problem solver that can work efficiently with little to no supervision that works well in a team setting and has strong communication skills.
• Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines and demanding clients.
• Keeping up with industry trends, algorithm changes, and new features and products within Google Ads and the paid ad space.
• Google Analytics and Google Search Console experience needed.
• Google Ads Certified is a plus.

Nice-to-haves

• Google Ads API script experience and Google Betas experience is a plus.

Benefits

• Robust, affordable medical, dental and vision coverage with no wait period for enrollment.
• 401(k) with Company match and employer-funded retirement account, both fully vested from day one.
• Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits.
• Opportunities to apply for tuition reimbursement.
• Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year.
• Paid time off for volunteering (40 hours per year).
• Employee Assistance Program (EAP) services.
• Access to an entire team of free financial planners.
• Matches on contributions to charitable organizations after one year of service.
• Continuous growth and development opportunities.
• Dynamic team culture that values teamwork, having fun, and collaboration.