Yancey Bros Company - Austell, GA
posted about 2 months ago
As the Paid Digital Media (PPC) and Social Media Manager at Yancey Bros. Co., you will play a pivotal role in enhancing our brand's online presence and driving business growth through strategic digital marketing initiatives. Your primary responsibility will be to develop and execute effective paid media and social engagement strategies that not only increase brand awareness but also foster engagement with our audience. You will be tasked with creating compelling social media strategies that attract new followers and enhance engagement across various social channels. Your passion for storytelling will be essential as you craft narratives that resonate with our audience and encourage community interaction. In this role, you will provide strategic guidance on Yancey's paid media initiatives, exploring innovative advertising capabilities to engage our audience effectively. You will be responsible for developing and implementing a comprehensive social media strategy that aligns with our overall marketing goals. This will involve conducting competitor research, determining the most effective platforms, and identifying target audiences. You will create, edit, and publish monthly editorial calendars tailored to each social platform, ensuring that the content is relevant and engaging. Your responsibilities will also include moderating user-generated content, analyzing social media metrics, and acting on insights to optimize our strategies. In terms of digital advertising, you will evaluate and recommend tactics to support our marketing objectives, execute various digital advertising campaigns, and ensure that all paid media projects are planned and executed successfully. You will manage the boosting budget across all social platforms and oversee the day-to-day execution of paid media, ensuring that we meet our growth targets. To succeed in this position, you should have a strong background in social media marketing and digital media strategies, with a proven track record of creating engaging content and managing successful campaigns. Your ability to work independently and collaboratively with the executive team will be crucial as you pitch ideas and strategies that align with our business goals.