PR and Social Media Manager

Upfield - Hackensack, NJ

Full-time - Mid Level

Hybrid - Hackensack, NJ

Food Manufacturing

About the position

The Violife PR & Social Media Manager will be a pivotal member of the US marketing team at Flora Food Group, responsible for planning and executing multi-channel brand strategies to enhance the growth of dairy-free products. This role emphasizes cultural engagement, strategic thinking, and project management in a dynamic environment, collaborating closely with various teams to develop integrated marketing plans.

Responsibilities

• Lead earned & owned media activation in the USA.
• Own Violife 'Big Bet' brand activation across earned (PR), media (organic social and paid media) as well as partnerships (influencers, entertainment properties, and more).
• Leverage cultural prowess & social media listening tools to develop ideas that insert the brand into cultural moments in real-time.
• Drive marketing 'test and learn' agenda to measure marketing resource efficiency and effectiveness.
• Execute IRL activations (cultural events, in-store, food service, online) as a brand-building vehicle.
• Engage directly with our Violife digital community including social community management, influencer communication, and partner outreach.
• Allocate and manage the Violife Brand Budget, and drive efficiencies on an ongoing basis.
• Collaborate with innovation and trade marketing teams to bring the product innovation plan to market.
• Develop strong marketing storylines for the Upfield sales team to leverage in sell-in.
• Deliver annual brand review and develop 2025 marketing plan.
• Work closely with compliance teams to ensure that all marketing materials and communications adhere to legal and regulatory requirements.
• Coach and guide a direct report.

Requirements

• 3-4+ years of relevant PR & Social Media experience (i.e. brand management, start-up experience in the food/consumer space).
• Driven, entrepreneurial, and creative mindset.
• Strong personal growth mindset and a passion for learning.
• Passion for social media trends, especially on TikTok and Instagram.
• Consumer-centric and out-of-the-box thinker.
• Ability to work in a fast-paced environment with ease.
• Analytical and strategic thinking skills with a passion for deriving insights from data.
• Disciplined project management and organizational skills.
• Proficient in MS Excel and PowerPoint.
• Experience in the US market required.
• Bachelor's degree required.

Nice-to-haves

• Experience with Nielsen data analysis.
• Familiarity with influencer marketing.

Benefits

• Hybrid work model with shuttle support from NYC.
• Opportunities for professional development and growth.