Apple - Washington, DC

posted 2 months ago

Full-time - Mid Level
Washington, DC
Computer and Electronic Product Manufacturing

About the position

The Public Relations Manager/Senior Public Relations Manager at Apple will play a pivotal role in shaping the corporate narrative and driving the strategy, planning, and execution of major corporate PR programs and initiatives. This position is integral to managing security-related issues and crisis communications across the business. The successful candidate will be responsible for creating and managing PR programs that engage with various media outlets, including policy, technology, consumer, broadcast, and general business press. Collaboration with product marketing and other relevant stakeholders will be essential to develop effective messaging and conduct competitive analysis. The role demands a proactive approach to crisis communication, particularly in managing messages within the fast-paced environment of an hourly news cycle. The ideal candidate will possess a self-motivated attitude, a strong work ethic, and a genuine passion for technology, IT security, and innovation. This position offers the opportunity to work within a dynamic team that values creativity and collaboration, contributing to the overall success of Apple's communications strategy. As part of the worldwide communications team, you will inform the public about Apple's innovative products, services, and the core values that drive the company. This is a chance to do some of the best and most exciting work of your career at Apple, where new ideas can quickly transform into extraordinary products and customer experiences.

Responsibilities

  • Drive strategy, planning, and execution of major corporate PR programs and initiatives.
  • Create and manage PR programs with policy, technology, consumer, broadcast, and general business press.
  • Partner with product marketing and other relevant stakeholders to develop messaging and competitive analysis.
  • Handle crisis communication issues with a focus on managing messages within an hourly news cycle.

Requirements

  • Proven experience in public relations, preferably in a corporate environment.
  • Strong understanding of media relations and crisis communication strategies.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams.
  • Self-motivated with a strong work ethic and a passion for technology and innovation.

Nice-to-haves

  • Experience in IT security communications.
  • Background in journalism or buzz marketing.
  • Familiarity with corporate communications strategies.

Benefits

  • Comprehensive medical and dental coverage.
  • Retirement benefits.
  • Discounted products and free services.
  • Reimbursement for certain educational expenses, including tuition.
  • Participation in Apple's discretionary employee stock programs.
  • Eligibility for discretionary bonuses or commission payments.
  • Relocation assistance if applicable.
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