PR Manager/Senior PR Manager, Products

Apple - Cupertino, CA

Full-time - Mid Level

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

Apple's worldwide communications team is at the forefront of informing the world about our innovative products and services, as well as the values that drive everything we do. We are seeking a PR Manager/Senior PR Manager to join our corporate communications team. This role is designed for a highly creative and dynamic storyteller who can establish and maintain lasting relationships with press, social media influencers, and technical experts, including industry analysts and journalists covering the silicon industry. The ideal candidate will have a strong background in public relations, journalism, or related fields, and will be able to distill the differentiating qualities and user benefits of Apple's chips and other hardware technologies to both technical and mainstream audiences through a diverse mix of media. In this position, you will be responsible for driving impactful coverage and feature stories, planning and executing major product PR launches, and managing momentum activities for Apple silicon and other hardware technologies. You will write and develop thoughtful pitches and press materials, staff events and media briefings, and identify and manage issues in a continuous news cycle. A keen ability to prioritize, focus, and simplify key priorities and opportunities is essential, as is executing projects with a relentless attention to detail. You will translate the customer experience and the vital role of Apple silicon into highly relevant and engaging communications, forging deeper connections with both current and potential users.

Responsibilities

• Establish and maintain relationships with press, social media influencers, and technical experts.
• Drive impactful coverage and feature stories for Apple products.
• Plan and execute major product PR launches and momentum activities for Apple silicon and other hardware technologies.
• Write and develop thoughtful pitches and press materials.
• Staff events and media briefings, ensuring effective communication.
• Identify and manage issues in a continuous news cycle.
• Analyze media coverage and sentiment to apply insights to the team's work.

Requirements

• A minimum of 7 years' experience in public relations, either in PR agency or corporate settings.
• Strong media and influencer relationships with a proven track record in developing and placing stories.
• Excellent writing and editing skills, capable of developing pitches and press materials.
• Strong organizational skills with the ability to manage multiple projects and programs from start to finish.
• Ability to work seamlessly across product marketing, engineering, and other internal stakeholders.

Nice-to-haves

• Experience effectively communicating the intricacies of silicon chips or similarly complex technologies.
• Creative mindset that finds new ways to tell compelling, technically-rich stories in easily understood ways.
• Experience managing launches/events and momentum PR programs.
• Ability to quickly analyze media coverage and sentiment.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities