PR Manager

$87,000 - $108,000/Yr

Brooklinen - Brooklyn, NY

Full-time - Mid Level

Hybrid - Brooklyn, NY

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

We're excited to be looking for a Public Relations Manager to join our team. Reporting into our Senior Manager of Public Relations and Affiliate Marketing, you will drive the PR function of Brooklinen in securing press coverage that drives revenue and positive brand sentiment. This role is perfect for you if you are a go getter who is excited to join one of Brooklinen's highest-performing channels + represent a true media darling. If this sounds like you, we'd love to hear from you! This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

Responsibilities

• Drive PR/media strategy, planning quarterly activations to secure revenue-driving stories, brand-building coverage, and relevant business press
• Manage and work with PR Associate to develop quarterly pitch strategies targeting 'Best Of' stories, trend stories, leadership interviews, and new launch coverage
• Support product collaborations and brand partnerships by staffing calls, planning events/launch mailers/overall press strategy, and managing logistics
• Plan and execute events and mailers for key initiatives and new launches, overseeing all aspects from vendor coordination to budget management
• Collaborate with the Affiliate Team to analyze how PR placements contribute to revenue and align with company goals
• Write compelling pitches and maintain up-to-date media lists, including national, regional, print, broadcast, and digital outlets
• Build and maintain relationships with key media contacts to secure proactive and reactive coverage
• Meet with media monthly (e.g., dinners, coffees) to strengthen relationships and foster positive brand sentiment
• Partner with the Senior Manager to prepare and staff leadership interviews, offering constructive feedback where needed
• Effectively manage PR Associate to help them meet goals, understand how their work ladders up to the greater needs of the business, and grow at Brooklinen
• Manage PR budget, track invoices, and ensure financial efficiency

Requirements

• 4+ years of experience in consumer PR, either at a PR agency or in-house brand
• Proven track record of securing top-tier press coverage
• Established relationships with a network of editors
• Experience in event planning, mailers, and similar PR initiatives
• Experience managing and/or tracking budgets, invoices, etc
• Ability to drive PR strategy and align it with broader business goals
• Strong writing and communication skills
• Bachelor's degree in PR, marketing, journalism, communications, or a related field is a plus!
• Knowledge of how PR integrates with affiliate and other marketing functions is a plus!
• DTC and retail experience is a plus!

Benefits

• Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
• Fertility Support: We provide financial support for every fertility and family-building journey.
• Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
• Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
• Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
• Flexible wellness & lifestyle $1,000 reimbursement through Joon.
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
• Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you'll enjoy 25 days of vacation annually.
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
• Hybrid Schedule: Our HQ team works in the office two days a week (between Tuesday and Thursday), with three days remote.
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
• Equity: Our HQ team receives competitive equity grants.