PR Manager

Bloom & Wild - Amsterdam, NY

Full-time - Mid Level

Hybrid - Amsterdam, NY

About the position

bloomon is turning the flower industry on its head - for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe. We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we've delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe. Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. We care wildly about people and our planet. Which is why we're so proud to be a certified B Corp - committed to making long-term positive change for our community, and the world around us.

Responsibilities

• Planning and implementing annual PR strategy, partnerships, building compelling earned media opportunities, with a focus on Netherlands & Belgium markets.
• Developing and implementing PR campaigns and messaging for key commercial moments e.g. Mother's Day, seasonal range launches e.g. Holiday collection and key product launches e.g. Bio Bouquet in collaboration with wider brand and creative team.
• Owning all media relations across consumer lifestyle, business and news journalists.
• Writing press releases and collaborating with the creative team to deliver impactful, beautiful releases and PR lookbooks.
• Developing engaging, impactful and cost effective events and send outs, including selection of titles (including influencers).
• Ensuring all creative/visual outputs are to a high standard (e.g. event production, invitations, press releases).
• Building our corporate PR presence (including LinkedIn) by placing stories that bring to life our ethos, ambitions and values, making use of key business spokespeople e.g. Head of Sustainability.
• In collaboration with key stakeholders, ensuring all potentially contentious messaging is low/medium risk and that there is a reactive strategy in place in case of crisis i.e. reactive statements.
• Contributing to regular meetings with the brand and creative team, sharing strategy & learnings, aligning on upcoming campaigns, contributing to brainstorms etc.
• In collaboration with brand team, seeking out new partnership opportunities with brands and individuals.
• Reporting and analysing secured PR coverage using appropriate systems.
• Accurately managing the PR budget by country, responding swiftly to changes in budget and/or suggesting more efficient ways to spend.

Requirements

• Experience in PR - ideally at a fast-growing, brand-focused business or B Corp.
• Experience working on lifestyle ecommerce or D2C brands in a start-up or scale-up environment.
• Maintain meaningful relationships with all key press contacts to ensure all launches and stories land in the right press in the right way.
• Good relationships with key influencers in the lifestyle space.
• An excellent understanding of creative communications and wider media culture.
• Strong project management experience and excellent organisational skills.
• High commercial understanding, preferably from a retail environment.
• Excellent Dutch (and English) written and verbal communications skills.
• Experience working at a PR agency and/or managing a press agency.
• A creative thinker with a good eye and excellent attention to detail.
• Love to work independently, keeping key stakeholders updated.
• Experience working in a fast paced and demanding workplace.
• An excellent team player willing to support the wider team where required.
• Evidence of delivering impactful results without huge budgets.

Benefits

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that's close to your heart
• Support for your commute to our office and site locations
• Phone allowance
• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal 'me time')
• 1 celebration day per year, to celebrate a holiday that's important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Office kitchen stocked with healthy drinks and snacks
• Workplace pension contributions
• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.
• Daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• BBQ-worthy rooftop terrace (Amsterdam HQ)
• Social & wellbeing monthly calendar
• Celebration of birthdays, anniversaries and other important milestones
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!