PR Manager

$97,000 - $115,000/Yr

The Farmer's Dog - New York, NY

Full-time - Mid Level

New York, NY

1-10 employees

About the position

The PR Manager at The Farmer's Dog will be responsible for implementing a comprehensive public relations strategy to enhance the company's reputation and visibility. This role involves storytelling through various media channels, overseeing press releases, media outreach, and content creation, while collaborating with multiple internal teams to support brand-building initiatives and product launches.

Responsibilities

• Implement a proactive media strategy to increase awareness of The Farmer's Dog.
• Oversee the creation of press materials, including press releases and media kits.
• Implement crisis communication strategies to address potential risks.
• Develop and manage relationships with key media outlets and journalists.
• Measure the effectiveness of PR efforts and provide regular reports on successes and opportunities.
• Represent The Farmer's Dog at trade shows and events.

Requirements

• 7+ years of experience in public relations, preferably in high-growth environments.
• Strong media relationships and network across media and influencers.
• Excellent verbal and written communication skills.
• Deep understanding of social media platforms and influencer engagement.
• Proactive, detail-oriented, and able to manage multiple projects simultaneously.

Nice-to-haves

• Experience in the pet industry or related fields.
• Familiarity with content creation and storytelling across various platforms.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching