PR & Marketing Manager

$55,000 - $58,500/Yr

Make-A-Wish Alabama - Birmingham, AL

Full-time - Mid Level

Birmingham, AL

About the position

The PR & Marketing Manager at Make-A-Wish Alabama is responsible for developing and executing the organization's public relations and marketing strategies to enhance brand awareness and engagement. This role involves managing communications activities, overseeing the PR & Communications team, and serving as a spokesperson for the organization. The manager will work collaboratively across departments to drive donor acquisition and retention while ensuring brand compliance and effective crisis communication.

Responsibilities

• Create and implement high-impact strategies for all marketing and communications efforts to increase brand awareness and drive engagement.
• Lead the development and execution of messaging, content, and editorial plans for the organization.
• Ensure brand compliance cross-departmentally, according to national guidelines and local needs.
• Create and manage a social media calendar that prioritizes organizational goals and fulfills external obligations.
• Own brand management across all internal and external communications while maintaining a consistent overall standard and brand voice.
• Serve as a primary spokesperson for the organization with media and at speaking engagements.
• Supervise the Marketing & Communications staff, including seasonal interns.
• Manage crisis communications and serve as the internal point of contact for crisis issues.
• Provide direct support to internal and external events, including speech writing and media management.
• Prepare talking points, speeches, presentations, and other supporting materials for Board members and staff.
• Act as chapter representative to the national office Brand Advancement team.
• Utilize analytics data from social and other digital media to understand audience habits and drive revenue.
• Work with the Vice President of Advancement to develop proposals for corporate and external partners and high-level donors.
• Approve marketing and branded materials to ensure brand compliance.
• Set objectives for the PR & Communications team and monitor performance.
• Maximize brand presence on various channels (e.g., web, TV, and social media).
• Cultivate and maintain relationships with media and influential professionals.
• Outline event-specific communications strategies and marketing plans.
• Provide communications support to all departments.
• Assist with high-level donor conversations and corporate asks.
• Adhere to all performance standards and internal controls.

Requirements

• Minimum of five years in successful media, public relations, or marketing positions.
• Degree in journalism, public relations, marketing, or communications preferred.
• Organized, self-motivated, and committed individual who can work with minimal supervision.
• Experience with short- and long-term strategic planning.
• Willingness to work weekend or evening events/functions or travel as necessary.
• Valid driver's license.
• Proven ability to multi-task, prioritize, and delegate.
• Exceptional verbal, written, and presentation skills.
• Experience managing social media for an organization.

Nice-to-haves

• Graphic design and video editing capabilities preferred.
• Ability to lift up to 50 lbs.

Benefits

• Medical, Dental, Vision Insurance
• Short-Term, Long-Term, Life Insurance
• 401(k) with 5% match after 90 days
• Flexible work schedule
• Paid Vacation Time
• Paid Sick Time
• Paid Holidays