PR Specialist - Media Relations, Public Relations (BP9-18273701)

The Nature Conservancy - New York, NY

Part-time - Entry Level

New York, NY

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The PR Specialist for Media Relations and Public Relations at The Nature Conservancy is a freelance role focused on enhancing the brand's visibility and reputation through effective media relations and public relations strategies. The position requires a professional adept at securing high-profile media placements and building relationships within the industry, working approximately 15-20 hours per week, with flexible hours based on workload.

Responsibilities

• Work closely with the marketing team to align pitches and outreach with overall brand and content strategy.
• Develop and implement comprehensive public relations strategies to promote the brand and services.
• Cultivate and maintain relationships with media contacts and influencers to secure coverage and amplify brand messaging.
• Create compelling pitches for media outreach and thought leadership opportunities.
• Monitor industry trends and news to identify potential PR opportunities and challenges.
• Collaborate with internal teams to ensure consistent brand messaging across all channels.
• Prepare press releases, media kits, and other promotional materials as needed.
• Analyze and report on the effectiveness of PR campaigns and media coverage.

Requirements

• Proven experience in media relations and public relations, ideally in a freelance capacity.
• Strong skills in pitching and securing media placements.
• Established relationships with editors and journalists across publications frequented by Fortune 100 executives.
• Demonstrated ability to build and maintain professional relationships within industry media.
• Excellent written and verbal communication skills.
• Deep understanding of industry knowledge and current trends.
• Ability to work independently and manage multiple projects simultaneously.

Nice-to-haves

• Established network within the media landscape.
• Tech industry insights.
• Experience working with Fortune 100 companies.

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave based on state or city laws
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length and dates of service.