PR Specialist, Rotational Program

Apple - Cupertino, CA

Full-time - Entry Level

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

The PR Specialist, Rotational Program at Apple is designed for recent graduates and early professionals who are passionate about technology and communications. This 15-month program, starting in summer 2025, offers participants the opportunity to rotate through various PR teams, including Product, Services, App Store, Retail, and Values PR. Participants will gain hands-on experience in developing communication strategies and events that promote Apple's products and values, while working closely with diverse teams to enhance their understanding of public relations in a dynamic media landscape.

Responsibilities

• Monitor and report on general news and reviews relevant to Apple and its industries.
• Collaborate with the Product PR team to launch new products and software.
• Work with the Services PR team to share stories about new content and experiences.
• Assist the App Store PR team in identifying stories about developers and their apps.
• Collaborate with the Retail PR team on new initiatives and product launches.
• Engage with the Corporate PR team to promote Apple's values and community support efforts.
• Conduct research into press and influencers in specific topic areas.
• Compile editorial calendars and media lists.
• Write blog posts, briefing notes, coverage reports, and pitches.
• Identify and pursue new storytelling opportunities using internal and external tools.
• Assist with PR activities related to events, press tours, and media relations programs.

Requirements

• Bachelor's degree in public relations, communications, journalism, or a related field.
• 0-1 years of work experience in an office environment preferred.
• Clear and concise communication skills.
• Excellent time management skills and adaptability to a dynamic environment.

Nice-to-haves

• Familiarity with Apple products, services, and software.
• A can-do attitude and attention to detail.
• Self-starter with the ability to work independently.
• Motivated collaborator who is professional and friendly.
• Quick learner who can take ownership of assignments.

Benefits

• Opportunity to work with one of the world's most admired brands.
• Hands-on experience in various aspects of public relations.
• Networking opportunities with professionals across different teams.