PR Specialist

$73,000 - $109,800/Yr

Apple - Cupertino, CA

Full-time - Entry Level

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

The position is part of a rotational development program at Apple, designed for recent graduates and early professionals. This 15-month program, starting in summer 2025, offers participants the opportunity to rotate through various teams within the Communications department, including Product, Services, App Store, Retail, and Values PR teams. Participants will gain hands-on experience in public relations and communications, working closely with different teams to promote Apple's products and services.

Responsibilities

• Collaborate with the Product PR team to launch new products and software across various Apple devices.
• Work closely with the Retail PR team on new initiatives, store openings, and product launches.
• Partner with the Services PR team to share stories about new content and experiences across Apple services.
• Partner with the App Store PR team to identify stories about developers and their apps.
• Collaborate with the Corporate PR team to uplift the company's values and community support efforts.
• Conduct research into press and influencers covering specific topic verticals.
• Monitor and report on general news and reviews relevant to Apple.
• Compile editorial calendars and media lists.
• Write blog posts, briefing notes, coverage reports, and pitches.
• Use internal and external tools to identify and pursue new storytelling opportunities.
• Assist with PR activities related to events, press tours, and media relations programs.

Requirements

• 0-1 years of work experience.
• Bachelor's degree or equivalent experience in a related field.

Nice-to-haves

• Major in public relations, communications, or journalism.
• Familiarity with Apple products, services, and software.
• Very organized with attention to detail.
• Motivated collaborator who is professional and friendly.
• Quick learner who can take ownership of assignments.
• Ability to multi-task and meet tight deadlines.
• Previous work experience in an office environment.
• Clear and concise communication skills.
• Excellent time management skills.

Benefits

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Opportunity to participate in employee stock programs.