Principal Associate, Marketing Operations Project Manager(Hybrid)

Capital One - McLean, VA

Full-time - Mid Level

McLean, VA

5,001-10,000 employees

Credit Intermediation and Related Activities

About the position

Capital One, a Fortune Magazine '100 Best Companies to Work For,' is seeking an experienced Marketing Operations Project Manager to join the US Card Business. This role is pivotal in transforming Marketing Operations into a catalyst that enables business teams to achieve their goals through the adoption of marketing automation capabilities, supported by well-managed delivery processes. The Project Manager will lead the charge in driving the adoption of Salesforce Marketing Cloud (SFMC) capabilities, as the company continues to scale its journey orchestration, marketing automation, and campaign delivery processes. In this dynamic position, the Project Manager will act as the 'conductor of the orchestra,' collaborating with marketing strategists, business analysts, creative teams, SFMC Campaign Specialists, data analysts, and product managers. The goal is to ensure effective and efficient movement and tracking of work through the planning, build, execution, and post-execution monitoring processes, leveraging Workfront. As the Marketing Cloud scales, the Project Manager will also identify and implement opportunities for functionality and process improvements, ensuring that Capital One remains at the forefront of marketing operations. Capital One prides itself on providing a fast-paced, dynamic environment where associates can excel in their careers. The company values diversity, inclusion, and belonging, fostering a culture that attracts and develops talent from all backgrounds and experiences. This role is hybrid, requiring associates to spend about half their time in-person at one of the listed offices, with specific days designated for virtual work and in-person collaboration.

Responsibilities

• Build critical relationships and collaborate with Marketing Strategy Leads and Execution teams on resource and schedule planning of prioritized intent.
• Identify process improvements, optimizing speed to market while balancing overall execution risk.
• Manage the workflow between performer groups as SFMC campaigns are built, reviewed/approved, tested, and deployed.
• Identify and address impediments in the SFMC process; escalate as appropriate to keep deployments on track.
• Manage process controls including documentation of approvals.
• Perform audit-related control steps prior to campaign deployments including: Review of all required intent and validation report approvals as complete, ensure the sending configuration of all components matches legal/compliance/privacy requirements, confirm automation schedule is appropriate and activated for deployment.
• Identify intent and execution breakdowns and assist in necessary recovery efforts.
• Develop and maintain monitoring plans including both campaign and platform reporting.
• Perform periodic maintenance activities to ensure the health of SFMC, e.g., folder cleanup, asset archival.
• Provide project management support for SFMC campaigns.
• Own and facilitate cross-functional meeting ceremonies.
• Engage project performers to assess and document scope of work.
• Work with Marketing Execution and Marketing Strategy Leads to sequence and execute email and campaign updates.
• Coordinate with partner business units/teams to ensure broader schedule alignment, work progress updates, and troubleshooting activities, as needed.
• Partner with Business leader to provide status reporting for stakeholders and/or external project partners.

Requirements

• Bachelor's Degree or Military experience.
• At least 4 years of Process or Project Management experience.
• At least 1 year of experience leveraging Workfront or other project management systems.
• At least 1 year of experience in marketing campaign delivery.

Nice-to-haves

• 3+ years of Marketing Operations/Delivery experience in financial services or another regulated industry.
• Agile, BPM, Lean, PMP Certifications.
• 2+ years leveraging Workfront or other project management systems.
• Adobe Workfront Project Manager Professional Certification.
• 2+ years experience with Salesforce Marketing Cloud or other Marketing Automation Platforms software.
• Salesforce Marketing Cloud Email Specialist Certification.
• 2+ years experience in Customer Acquisitions or Management activities.
• 3+ years experience in process engineering, design, development, and deployment.
• 2+ years of Risk Management experience.

Benefits

• Comprehensive health insurance coverage.
• Financial benefits including 401k and retirement savings plans.
• Paid time off and holidays.
• Flexible work arrangements including hybrid work model.
• Professional development opportunities and support for career growth.