Principal, Brand Marketing L&D, Amazon Fresh, Brand & Creative

$127,800 - $211,200/Yr

Amazon - New York, NY

Full-time - Senior

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Principal, Brand Marketing Learning & Development role at Amazon Fresh is a senior-level position focused on creating and delivering complex learning curricula that enhance understanding of brand building principles. This role is pivotal in supporting business goals through effective training programs for diverse learner populations, addressing complex challenges, and fostering collaboration across various teams. The incumbent will operate independently, manage a portfolio of training initiatives, and serve as a trusted partner to stakeholders, ensuring that brand education aligns with organizational strategies and enhances overall business success.

Responsibilities

• Lead the design, implementation, and delivery of cross-functional solutions in an ambiguous and new learning area to deliver clarity and understanding of brand building best practices across broader Amazon Fresh organizations.
• Establish and maintain brand training standards and resources to ensure brand governance and the consistent application of the brand across the organization including senior leaders, up to VP, aligning teams with effective training.
• Enhance the broader marketing organization's understanding of how to best leverage brand tools, including but not limited to brief writing and how to use the various parts of a brief, claims writing and understanding of the various types of claims, and giving clear and actionable creative feedback.
• Create and manage a comprehensive and complex annual learning plan and training calendar while continuously evaluating the effectiveness of training programs and making updates to address evolving needs.
• Gather feedback from training participants to incorporate learnings and enhance the programs over time while staying abreast of industry trends, best practices, and emerging brand training approaches.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience driving direction and alignment with cross-functional teams
• Experience using data and metrics to drive improvements

Nice-to-haves

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Benefits

• Medical coverage
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package