Red Ventures - Rochester, NY

posted 4 months ago

Full-time - Entry Level
Rochester, NY
Insurance Carriers and Related Activities

About the position

Red Ventures is a dynamic organization that operates across multiple industries, providing a unique opportunity for individuals to engage in various roles that span digital marketing, business leadership, creative development, technology, sales, and data analytics. The company is dedicated to helping people make significant life decisions through its diverse portfolio of brands and services. Employees at Red Ventures are encouraged to explore, test, and improve every step of the consumer journey, contributing to the overall mission of the organization. This environment fosters substantial exposure and experience, allowing team members to make career shifts within the organization without the personal risk typically associated with entrepreneurship. As part of the team, you will be involved in running the strategy and marketing for multi-million-dollar businesses, developing premium content and digital experiences, and utilizing advanced data analytics techniques to create personalized experiences for consumers. The collaborative nature of the teams at Red Ventures ensures that every employee can contribute to the success of the organization while also growing their own skills and career. The company values diversity, equity, and inclusion, striving to have diverse teams at every level and seeking candidates who bring unique perspectives and experiences to the table.

Responsibilities

  • Engage in digital marketing strategies to drive business growth.
  • Develop and implement marketing campaigns for various brands.
  • Analyze consumer data to enhance user experience and engagement.
  • Collaborate with cross-functional teams to optimize the consumer journey.
  • Create and manage content that resonates with target audiences.
  • Utilize advanced analytics to inform business decisions and strategies.

Requirements

  • Proven experience in digital marketing or a related field.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Experience in content creation and management.
  • Ability to work autonomously and as part of a team.

Nice-to-haves

  • Familiarity with SEO and SEM strategies.
  • Experience in project management.
  • Knowledge of consumer behavior and market trends.
  • Creative thinking and problem-solving skills.

Benefits

  • Health insurance coverage
  • 401k retirement savings plan
  • Paid time off and holidays
  • Professional development opportunities
  • Flexible work hours
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