Intuit - San Diego, CA
posted 3 months ago
At Intuit, we believe that taxes, finances, and fun can coexist, and as a Principal Content Designer, you will be at the intersection of design and content within our Consumer Group. Your role will involve crafting engaging and effective messaging that simplifies complex financial concepts for our customers. You will work closely with our world-class design partners to create award-winning experiences that resonate with millions of users. Your contributions will be visible on the TurboTax homepage, landing pages, and throughout the product onboarding experience, making a significant impact on customer engagement and satisfaction. In this position, you will engage in real conversations with actual customers to understand their needs and pain points. This insight will guide you in creating compelling content that not only addresses customer problems but also drives revenue and conversion for the business. You will be responsible for designing the best copy for various executions, ensuring that it aligns with the TurboTax tone, style, structure, and voice. Your ability to consider usage, space, strategy, media, and brand will be crucial in delivering high-quality content that meets business objectives. Collaboration is key in this role, as you will work alongside product designers, researchers, product managers, and other content designers in a high-intensity, deadline-driven environment. You will be expected to think strategically and articulate your design choices effectively, leveraging AI to enhance your contributions. Your strong strategic mindset will enable you to influence and mentor other content designers, ensuring that the team delivers exceptional work. With 7-8+ years of industry experience, you will establish yourself as a thought leader in content strategy, translating business needs into clear, engaging, and actionable copy for A/B web page tests, onboarding flows, and other web properties. You will also be responsible for researching, conceptualizing, writing, proofreading, and editing copy, while ensuring compliance with style and legal guidelines. Your ability to manage multiple high-level projects and deliver on tight deadlines will be essential in this fast-paced environment.