Principal, Data Strategy

$175,000 - $225,000/Yr

Sapient Razorfish - Boston, MA

Full-time - Principal

Boston, MA

10,001+ employees

About the position

The Principal, Data Strategy is responsible for leading data-driven transformations for clients globally. This role focuses on defining data strategies, measurement frameworks, and technology adoption to enhance client outcomes through data-driven marketing solutions. The Principal will collaborate with various teams to ensure the agency remains an industry leader in digital execution and value realization through innovative data strategies.

Responsibilities

• Lead the definition of the Digital, Data and Technology learning agendas.
• Ensure the data strategy and measurement frameworks align, securing client approval and driving adoption.
• Work with planners, clients, strategy directors, and digital directors to define an audience framework and data strategy for each brand.
• Grow the use of DMP and CDP in data-driven use cases and application in campaigns.
• Support the development of technology-based platforms and applications as a data strategist.
• Define and support the implementation, measurement, and activation of data-driven use cases.
• Act as a subject matter expert in data technology and strategy, ensuring the technology ecosystem fits together.
• Provide guidance on how data can inform annual planning insights.
• Lead the development of education programs for Data for internal and client audiences.
• Communicate data strategy needs as inputs into the media partnership strategy.
• Lead a testing program to continuously try new vendors and partners.
• Execute data-driven marketing program approaches across agencies.
• Provide strategic direction on data-driven thought leadership for media partners.
• Embed new data-driven approaches into the Human Experience Planning framework.
• Drive new business pitches and prototyping work.

Requirements

• Strong data and data-driven marketing knowledge.
• Knowledgeable about data types, sources, and partners.
• Excellent storytelling and communication skills.
• Ability to architect innovative digital marketing strategies.
• Curate a culture of learning in digital tools and techniques.
• High sense of ownership and drive.
• Ability to lead a team of activation and content creators.
• Strong team player with a can-do attitude.
• Aggressive appetite for learning and skill development.
• Ability to establish and grow senior client relationships.
• Ability to motivate and lead a cross-functional team.
• Ability to identify new business opportunities and drive account growth.
• Ability to quantify and communicate impact-driven solutions.

Benefits

• Competitive salary range of $175,000 - $225,000
• Inclusive and diverse workforce
• Equal Employment Opportunity
• Reasonable accommodations for qualified individuals with disabilities