Principal, Data Strategy

$175,000 - $225,000/Yr

Publicis Groupe - Boston, MA

Full-time - Principal

Boston, MA

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Principal, Data Strategy role is focused on leading data-driven transformations for clients globally. This position is responsible for defining and executing data strategies, ensuring alignment with client goals, and driving the adoption of data-driven marketing solutions. The role requires both strategic oversight and hands-on execution, working closely with various teams to enhance the use of data in marketing and technology applications.

Responsibilities

• Lead the definition of Digital, Data, and Technology learning agendas.
• Ensure data strategy and measurement frameworks align with client goals and drive adoption.
• Collaborate with planners and strategy directors to define audience frameworks and data strategies for brands.
• Grow the use of DMP and CDP in data-driven use cases and campaigns.
• Support the development of technology-based platforms and applications as a data strategist.
• Define and implement data-driven use cases and measurement strategies.
• Act as a subject matter expert in data technology and strategy, ensuring a cohesive technology ecosystem.
• Guide planners on utilizing data for annual planning insights.
• Develop education programs for Data for internal and client audiences.
• Communicate data strategy needs as inputs into media partnership strategies.
• Lead a testing program to evaluate new vendors and partners for data and technology delivery.
• Execute data-driven marketing programs across agencies, supporting digital directors in strategy development.
• Provide strategic direction on data-driven thought leadership for media partners.
• Embed new data-driven approaches into the Human Experience Planning framework.

Requirements

• Strong knowledge of data and data-driven marketing, with the ability to interpret client requirements and translate them into actionable strategies.
• Expertise in data types, sources, and quality, with experience in leveraging data for activation and measurement.
• Excellent storytelling and communication skills to simplify complex digital concepts.
• Ability to architect innovative digital marketing strategies and integrated solutions.
• High sense of ownership and drive, with the ability to lead teams effectively.
• Strong team player with a proactive attitude and attention to detail.
• Aggressive appetite for learning and skill development.
• Ability to establish and grow senior client relationships.
• Experience in motivating and leading cross-functional teams to project completion.
• Ability to identify new business opportunities and drive account growth.
• Capability to quantify and communicate the impact of data-driven solutions.

Nice-to-haves

• Experience with data management platforms (DMP) and customer data platforms (CDP).
• Familiarity with digital marketing tools and techniques.
• Background in media strategy and planning.

Benefits

• Competitive salary range of $175,000 - $225,000.
• Hybrid work environment.
• Opportunities for professional development and learning.