Principal Data & Visualization Analyst

$102,200 - $153,200/Yr

Callaway & Company - Carlsbad, CA

Full-time - Senior

Carlsbad, CA

Professional, Scientific, and Technical Services

About the position

The Principal Data & Visualization Analyst at Callaway Golf will focus on analyzing consumer data to generate business insights and develop reporting that identifies growth opportunities for Topgolf Callaway Brands. This role requires a strong understanding of data modeling languages and business acumen to drive customer KPIs, collaborating with marketing teams and a centralized data engineering team.

Responsibilities

• Query and analyze data within Snowflake to track marketing KPIs and assess business health.
• Effectively present insights and educate both internal and external leadership teams.
• Interpret data and dashboards from the perspective of diverse internal stakeholders.
• Design and develop impactful reporting and visualizations.
• Partner with internal business teams and brands to brainstorm design ideas, layouts, and functionality throughout the development process.
• Work directly with vendors to resolve issues and collaborate on product improvements.
• Run basic ML experiments like classification, clustering, and regression for business insights and decisions.
• Use Power BI's integration with Python to conduct ML experimentation within the reports.
• Collaborate with cross-functional teams to ensure timely project completion.

Requirements

• Bachelor's degree in computer science, business administration, or other STEM programs.
• Eight or more years of experience in consumer data analysis and reporting.
• Six or more years of experience working with BI tools such as Microsoft Power BI.
• Four years of experience working with large databases and data sets.
• Advanced skills in SQL, specifically for Snowflake, to write efficient queries for marketing data analysis.
• Experience coding in Python for ML and data pipeline work.
• Expertise in DAX for creating advanced calculations, KPIs, and complex logic.

Nice-to-haves

• Knowledge of golf and sports industry is a plus.

Benefits

• Competitive salary ranging from $102,200 to $153,200 annually.
• Opportunities for professional development and growth.
• Inclusive and diverse workplace culture.