Principal Digital Marketing Management

$88,500 - $149,300/Yr

Discover Financial Services - Riverwoods, IL

Full-time - Mid Level

Riverwoods, IL

Credit Intermediation and Related Activities

About the position

The Marketing Project Manager at Discover is responsible for overseeing and executing marketing projects, particularly focusing on email and direct mail campaigns. This role involves collaboration with internal teams and external agencies to develop strategies that align with business objectives, ensuring compliance and effectiveness in reaching target audiences. The position emphasizes a culture of teamwork, diversity, and employee growth, contributing to Discover's mission of helping consumers achieve a brighter financial future.

Responsibilities

• Develops and leads email strategy for prospect acquisition.
• Executes campaigns including creative development, test and control designs, budgeting, analyses, reporting, compliance, optimizations, and insights.
• Partners with internal creative and audience teams and external agencies to implement new messaging and ad types.
• Develops campaigns that are consistent with strategy and objectives of the business.
• Monitors controls to ensure campaigns are compliant.
• Ensures campaigns meet goals.
• Manages campaign deliverables, timelines, and resources.
• Partners with legal and compliance to obtain approvals for the routing of ad copy and audience targeting.

Requirements

• Bachelor's Degree in Marketing, Business Administration and Management, or related field.
• 4+ years of experience in Marketing, Business, or related field.
• In lieu of a degree, 8+ years of experience in Marketing, Business, or related field.

Nice-to-haves

• Master's Degree in Marketing, Business, or related field.
• 6+ years of experience in Marketing, Business, or related field.

Benefits

• Paid Parental Leave
• Paid Time Off
• 401(k) Plan
• Medical, Dental, Vision, & Health Savings Account
• STD, Life, LTD and AD&D
• Recognition Program
• Education Assistance
• Commuter Benefits
• Family Support Programs
• Employee Stock Purchase Plan