Discover Financial Services - Riverwoods, IL
posted 16 days ago
The Principal Email & Digital Direct Marketing Channel Specialist at Discover Financial Services is responsible for leading the strategy to acquire new cardmembers through targeted email and digital media campaigns. This role requires a strong marketing background, focusing on direct response marketing, and involves collaboration with various internal teams and external vendors to develop, execute, and evaluate marketing strategies. The specialist will manage channel product strategies, analyze market trends, and optimize business initiatives through data-driven decision-making.