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The Principal Software Engineer works with a team of other software engineers, architects, analysts, and business stakeholders to design, implement, and deploy software supporting digital activities. The Principal Software Engineer at times leads or at a minimum is an active participant in architecture and design of various software components focused capturing data analytics, integrating enterprise customer data with Adobe's Suite of services, creating personalized and contextual experiences, optimizing media, and enabling the ability to perform experimentation supporting our web and mobile applications. They work on technical assignments that are difficult, requiring judgment in resolving issues or in making recommendations. They determine methods and procedures on new assignments and work on assignments requiring considerable judgment and initiative. They understand the implications of their work and make recommendations for solutions. They normally receive little instruction on daily work, and only require general instructions on newly introduced assignments. At times, they may be an informal team leader.