Principal Internal Event Manager

Cloudflare

Full-time - Principal

Professional, Scientific, and Technical Services

About the position

At Cloudflare, we are on a mission to help build a better Internet. The Principal Internal Event Manager will lead the end-to-end planning, coordination, and execution of key internal events, including, but not limited to, Sales Kick Off and President's Club. This role demands exceptional project management abilities, attention to detail, and the capacity to collaborate effectively across multiple departments, ensuring that all events not only meet but exceed the company's objectives and Cloudflare standards. The successful candidate will partner with GTM leadership to align event objectives with the broader company goals, crafting and implementing strategic plans for events. This includes developing detailed schedules, budgets, and action plans to guide event execution. The role also involves handling all logistical aspects of events, such as selecting venues, managing vendors, event production, registration, travel management, and overseeing on-site activities. Close collaboration with internal teams is essential to ensure flawless integration and smooth execution of events, including working with design on the creation of event collateral. Vendor and stakeholder management is a critical component of this role, requiring the identification, negotiation, and management of relationships with external vendors to secure high-quality and cost-effective services. The Principal Internal Event Manager will act as the main point of contact for all event stakeholders, ensuring clear communication and expectations throughout the process. On-site event management will also be a key responsibility, directing the execution of events and troubleshooting any issues that arise while leading event staff and vendors. Post-event analysis is crucial, as the manager will conduct thorough reviews to assess success against established goals, collect and analyze feedback from attendees and stakeholders, and compile reports on event outcomes, including ROI and attendee satisfaction metrics. Budget oversight is another important aspect, requiring the creation and management of budgets for each event, monitoring expenditures, and identifying opportunities for cost savings without compromising quality.

Responsibilities

• Lead the end-to-end planning, coordination, and execution of key internal events.
• Partner with GTM leadership to align event objectives with broader company goals.
• Craft and implement strategic plans for Sales Kick-Off and President's Club.
• Develop detailed schedules, budgets, and action plans to guide event execution.
• Handle all logistical aspects of events, including selecting venues and managing vendors.
• Oversee event production, registration, travel management, and on-site activities.
• Work closely with internal teams to ensure flawless integration and smooth execution of events.
• Collaborate with design on the creation of event collateral.
• Identify, negotiate, and manage relationships with external vendors.
• Act as the main point of contact for all event stakeholders, ensuring clear communication.
• Direct the on-site execution of events, ensuring all elements proceed smoothly.
• Conduct thorough post-event reviews to assess success against established goals.
• Collect and analyze feedback from attendees and stakeholders to improve future events.
• Compile reports on event outcomes, including ROI and attendee satisfaction metrics.
• Create and manage budgets for each event, ensuring activities are delivered within financial constraints.

Requirements

• BS/BA degree and 8 years of experience in event management, with a focus on internal events.
• Demonstrated experience in managing large-scale events with multiple stakeholders.
• Exceptional project management skills, with the ability to oversee multiple events concurrently.
• Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams.
• Proficiency in event management software, budgeting tools, and the Microsoft Office Suite.
• Ability to excel in a fast-paced environment and adapt to changing conditions.
• Strong problem-solving abilities and a customer-centric approach.

Nice-to-haves

• Experience with tech companies in event management.
• Ability to advocate persuasively for program strategy and results.
• Self-motivated and able to work autonomously.
• Ability to manage competing priorities and adapt quickly to rapidly changing environments.

Benefits

• Health insurance coverage
• 401k benefit for retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities