Principal Loyalty Program Currency

Alaska Airlines • Seatac, WA

354d • $117,500 - $176,300

About The Position

The Principal Loyalty Pgm Currency is the product owner and sole subject matter expert on the Mileage Plan currency and core member benefits. As a senior individual contributor, this role sits on the Mileage Plan leadership team and exercises considerable latitude and initiative to optimize accrual and redemption programs that support the long-term sustainability of Mileage Plan while deepening guest preference for Alaska.

Requirements

• 7 years of experience in loyalty, revenue management, marketing, strategy, finance, business development, or related area.
• Bachelor's degree, or an additional two years of relevant training/experience in lieu of this degree.
• Understanding of revenue management processes and pricing.
• Robust knowledge of loyalty programs, cobrand credit cards, and/or partnership structures.
• Exceptional analytical background with proven ability to navigate complex datasets.
• Strong communication skills with the ability to communicate clearly and concisely.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• Airline industry experience.
• Experience developing strategic plans.
• Passion for loyalty programs, aviation, guest experience, and platform development.
• Experience using Excel, Alteryx and/or Tableau.

Responsibilities

• Manage the strategic roadmap for Mileage Plan earning and redemption, including P&L ownership.
• Lead development and delivery of senior executive briefings to ensure strategic alignment.
• Own earn/burn engagement and approval of acquisition bonus offers, collaborating with various internal and external stakeholders.
• Leverage member insights and behaviors to drive meaningful impact to the P&L.
• Own partner award pricing and collaborate with Revenue Management to manage Alaska-operated award pricing.
• Make decisions on business requirements for new earn/burn features and manage initiatives through program execution.
• Manage pricing and promotions strategy for overall program earn/burn and direct sales of miles to members.
• Drive content and pricing strategies for experiential redemption platform.
• Define long-term strategy for Mileage Plan currency based on member-focused promotions.
• Develop and optimize member engagement and financial performance reporting.
• Influence targeting and testing strategies to improve program performance.
• Collaborate with various teams to measure understanding and usage of member earn/burn benefits.
• Apply knowledge of the competitive environment to understand Alaska's positioning.

Benefits

• Free stand-by travel privileges on Alaska Airlines & Horizon Air.
• Comprehensive well-being programs including medical, dental and vision benefits.
• Generous 401k match program.
• Quarterly and annual bonus plans.
• Generous holiday and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Air Transportation
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees