Principal Loyalty Program Currency

About the position

The Principal Loyalty Pgm Currency is the product owner and sole subject matter expert on the Mileage Plan currency and core member benefits. As a senior individual contributor, this role sits on the Mileage Plan leadership team and exercises considerable latitude and initiative to optimize accrual and redemption programs that support the long-term sustainability of Mileage Plan while deepening guest preference for Alaska.

Responsibilities

• Manage the strategic roadmap for Mileage Plan earning and redemption, including P&L ownership.
• Lead development and delivery of senior executive briefings to ensure strategic alignment.
• Own earn/burn engagement and approval of acquisition bonus offers, collaborating with various internal and external stakeholders.
• Leverage member insights and behaviors to drive meaningful impact to the P&L.
• Own partner award pricing and collaborate with Revenue Management to manage Alaska-operated award pricing.
• Make decisions on business requirements for new earn/burn features and manage initiatives through program execution.
• Manage pricing and promotions strategy for overall program earn/burn and direct sales of miles to members.
• Drive content and pricing strategies for experiential redemption platform.
• Define long-term strategy for Mileage Plan currency based on member-focused promotions.
• Develop and optimize member engagement and financial performance reporting.
• Influence targeting and testing strategies to improve program performance.
• Collaborate with various teams to measure understanding and usage of member earn/burn benefits.
• Apply knowledge of the competitive environment to understand Alaska's positioning.

Requirements

• 7 years of experience in loyalty, revenue management, marketing, strategy, finance, business development, or related area.
• Bachelor's degree, or an additional two years of relevant training/experience in lieu of this degree.
• Understanding of revenue management processes and pricing.
• Robust knowledge of loyalty programs, cobrand credit cards, and/or partnership structures.
• Exceptional analytical background with proven ability to navigate complex datasets.
• Strong communication skills with the ability to communicate clearly and concisely.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice-to-haves

• Airline industry experience.
• Experience developing strategic plans.
• Passion for loyalty programs, aviation, guest experience, and platform development.
• Experience using Excel, Alteryx and/or Tableau.

Benefits

• Free stand-by travel privileges on Alaska Airlines & Horizon Air.
• Comprehensive well-being programs including medical, dental and vision benefits.
• Generous 401k match program.
• Quarterly and annual bonus plans.
• Generous holiday and paid time off.