Intuit - Mountain View, CA
posted about 2 months ago
Full-time - Senior
Mountain View, CA
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
About the position
The Principal Marketing Manager for Digital Media at Intuit's Consumer Group will lead the digital advertising strategy across various channels, including Mobile, Video, CTV, and Programmatic. This role is crucial for driving new customer acquisition and retention, ensuring alignment with fiscal year targets, and innovating digital media strategies to enhance customer experience in tax preparation and filing. The position requires a strategic mindset, strong analytical skills, and the ability to collaborate with cross-functional teams to achieve marketing goals.
Responsibilities
- Lead the strategic planning and execution of digital media campaigns.
- Develop and implement marketing strategies to accelerate TurboTax growth.
- Collaborate with cross-functional teams to align go-to-market strategies and ensure successful campaign delivery.
- Analyze data to inform decision-making and optimize campaign performance.
- Manage agency deployment of media plans and ensure clear communication of deliverables.
- Drive continuous improvement and innovation in digital marketing efforts.
Requirements
- 7+ years of experience in paid digital media with a proven track record of high-impact campaigns.
- Strong analytical skills and ability to derive insights from data to inform marketing strategies.
- Excellent storytelling skills, both written and verbal, to communicate strategies to various stakeholders.
- Experience in managing cross-functional teams and influencing key internal stakeholders.
Nice-to-haves
- Experience in the tax preparation industry or related fields.
- Familiarity with digital marketing technologies and tools.
- Proven ability to drive large-scale digital marketing programs.
Benefits
- Flexible work schedule with hybrid options (2-3 days in office per week).
- Opportunities for professional development and continuous learning.
