Principal Marketing Manager, Mid-Market & Money Sales Marketing

Intuit - Mountain View, CA

Full-time - Senior

Mountain View, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Principal Marketing Manager for Mid-Market & Money Sales Marketing at Intuit is responsible for leading product marketing initiatives that drive impact for mid-market customers. This role involves managing both inbound and outbound marketing programs, collaborating with sales teams, and developing strategies that resonate with target audiences. The position requires a strategic thinker who can translate market insights into effective marketing plans and influence cross-functional teams to achieve business goals.

Responsibilities

• Manage both inbound and outbound product marketing programs throughout the product life cycle.
• Deep partnership with sales and sales enablement teams to prioritize product solutions and initiatives.
• Develop and lead a rapid cycle learning agenda to understand the needs and pain points of high-value customers.
• Guide the marketing strategy for the Money product portfolio via the Mid-market sales channel.
• Design processes for gathering and synthesizing customer insights for sales teams.
• Leverage consumer insights and competitive analysis to uncover opportunities for product differentiation.
• Collaborate with Finance and other marketers to build a 1-year revenue forecast and corresponding marketing plan.
• Create compelling positioning, value propositions, and messaging based on customer insights.
• Develop customer targeting and omni-channel demand strategies in collaboration with sales partners.
• Present recommendations and share learnings across the organization.

Requirements

• BA/BS required, or equivalent work experience.
• 10+ years of professional experience in marketing, particularly in go-to-market strategies supporting sales organizations.
• Experience in SaaS companies and B2B marketing is a plus.
• Ability to translate consumer insights and business strategies into effective execution.
• Proven experience influencing cross-functional teams to achieve outcomes.
• Exceptional communication skills, both verbal and written, at all levels.
• Demonstrated ownership, responsibility, and initiative in driving performance results.
• Strong project management and analytical skills with attention to detail.
• Ability to navigate complex issues and provide thoughtful recommendations.

Nice-to-haves

• MBA is a plus.
• Experience in data-based business decision-making.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities