Principal Product Manager (Digital Marketers & Agencies)

$226,000 - $305,500/Yr

Intuit - Mountain View, CA

Full-time - Senior

Mountain View, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Principal Product Manager for Digital Marketing & Advertising at Mailchimp will lead the development of integrated multi-channel solutions aimed at empowering digital marketing agencies and advanced marketers. This role focuses on leveraging AI and machine learning to enhance customer engagement and drive business growth through effective marketing strategies across various channels.

Responsibilities

• Develop and own both high-level roadmap and detailed delivery plans for advanced digital marketing functionality across the entire Mailchimp suite, including email marketing, SMS, automations, CDP, CRM, and analytics.
• Interact with expert marketer customers to understand pain points, collect requirements, and seek a deep understanding of digital marketing and advertising needs.
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators.
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing advertising platforms and marketing systems.
• Lead cross-functional teams to deliver innovative solutions that eliminate silos and enable the entire organization to work effectively.
• Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption.
• Mentor and coach aspiring product managers, accelerating AI adoption in marketing contexts and fostering a culture of innovation.

Requirements

• 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and ecommerce tools.
• Strong understanding of ecommerce principles, best practices in conversion rate optimization, and their application across the entire customer journey.
• Experience with A/B testing and data-driven decision making in the context of ecommerce performance and customer data analysis.
• Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels.
• Passion for creating innovative solutions that solve real ecommerce challenges and drive marketing success, with a deep understanding of online retail needs.
• Strong background working on solutions related to ecommerce platforms, digital marketing, or customer relationship management.
• Excellent organizational, teamwork, and execution skills with the ability to drive work to completion in a fast-paced ecommerce environment.
• Experience with AI/ML technologies and their application in ecommerce contexts, particularly in enhancing customer interactions and predictive analytics.
• Bachelor's degree or equivalent; MBA or software engineering background is a plus.

Nice-to-haves

• MBA or software engineering background is a plus.

Benefits

• Competitive salary ranging from $226,000 to $305,500.
• Diversity and inclusion initiatives.
• Opportunities for professional development and mentorship.