Principal Product Manager (Digital Marketers & Agencies)

Intuit - Atlanta, GA

Full-time - Senior

Atlanta, GA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As the Principal Product Manager for Digital Marketing & Advertising at Mailchimp, you will lead the development of integrated multi-channel marketing solutions aimed at empowering digital marketers and agencies. This role focuses on optimizing strategies across the Mailchimp platform to enhance customer engagement and drive business growth through AI-driven marketing solutions. You will be responsible for shaping the product roadmap, understanding customer needs, and ensuring the successful delivery of innovative marketing functionalities.

Responsibilities

• Develop and own both high-level roadmap and detailed delivery plans for advanced digital marketing functionality across the entire Mailchimp suite, including email marketing, SMS, automations, CDP, CRM, and analytics.
• Interact with expert marketer customers to understand pain points, collect requirements, and seek a deep understanding of digital marketing and advertising needs.
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators.
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing advertising platforms and marketing systems.
• Lead cross-functional teams to deliver innovative solutions that eliminate silos and enable the entire organization.
• Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption.
• Mentor and coach aspiring product managers, accelerating AI adoption in marketing contexts and fostering a culture of innovation.

Requirements

• 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and ecommerce tools.
• Strong understanding of ecommerce principles, best practices in conversion rate optimization, and their application across the entire customer journey.
• Experience with A/B testing and data-driven decision making in the context of ecommerce performance and customer data analysis.
• Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels.
• Passion for creating innovative solutions that solve real ecommerce challenges and drive marketing success, with a deep understanding of online retail needs.
• Strong background working on solutions related to ecommerce platforms, digital marketing, or customer relationship management.
• Excellent organizational, teamwork, and execution skills with the ability to drive work to completion in a fast-paced ecommerce environment.
• Experience with AI/ML technologies and their application in ecommerce contexts, particularly in enhancing customer interactions and predictive analytics.
• Bachelor's degree or equivalent; MBA or software engineering background is a plus.

Nice-to-haves

• MBA or software engineering background is a plus.