Principal Product Manager, Global Upstream Marketing - Pain Stim

$124,100 - $235,800/Yr

Boston Scientific - Arden Hills, MN

Full-time - Senior

Arden Hills, MN

Miscellaneous Manufacturing

About the position

The Principal Global Product Manager will oversee the Pain Stim franchise products within the Neuromodulation division at Boston Scientific. This role focuses on upstream marketing initiatives, setting franchise strategy, and participating in product development projects. The individual will leverage their expertise in market trends and competition to drive product lifecycle management, including new product development and commercialization. The position requires collaboration with cross-functional teams and the ability to translate customer insights into actionable strategies.

Responsibilities

• Represents Global Marketing and franchise in developing new concepts for product development and/or acquisition; puts together and pitches project investment proposals independently.
• Acts as upstream marketing lead for more than one product development (PDP) team simultaneously, including leading the creation of market specifications and financial models independently.
• Leads cross-functional teams to develop and execute high-quality launch plans, value proposition(s), positioning, customer targeting, pricing strategies, branding strategies, evidence strategies, etc. for new products.
• Collaborates with downstream marketing to drive innovative marketing solutions for new products, programs and tools to create value and support the needs of the Sales Team.
• Develops deep understanding of competitors and contributes to competitive action/response plans; infuses understanding of competitive landscape into roadmap and PDP decision making.
• Creates relationships and strategic partnerships with key opinion leaders to execute critical franchise & business initiatives.
• Develops global relationships and builds credibility with key internal cross-functional stakeholders.
• Leads various market research initiatives to gather customer and market insights to inform key decisions, marketing strategies and execution plans.
• Identifies, tracks and provides updates to senior leadership on key performance indicators (KPIs) for initiatives; serves as the subject matter expert for assigned products and disease states.
• Anticipates challenges and roadblocks before they arise, escalates for support in a timely manner.
• Spends time in the field and supporting customer events to gain market and clinical insights, as well as build relationships with key physicians.
• Develops forecasts for supply chain as well as overall revenue planning; develops plans to navigate product transitions/supply constraints/quality driven events to optimize commercial and P&L impact.
• Collaborates with Clinical Strategy, Clinical Affairs, and Health Economics and Market Access (HEMA) on evidence strategy and with Professional Education team on medical education program strategy.
• May be involved in marketing diligence on acquisition targets.
• Works under minimal supervision. Independently determines and develops approach to solutions.

Requirements

• Bachelor's degree in marketing, engineering, healthcare or a related field
• 5+ years of experience in upstream marketing, product management and/or strategic marketing; new product launch experience
• Experience creating impactful marketing plans and developing value propositions, positioning and targeting
• Experience building relationships with key customers and cross-functional partners; capable of working with global colleagues
• Demonstrated ability to manage multiple priorities simultaneously, to influence key stakeholders and to tailor communication appropriately based on audience
• Strong analytical, quantitative, and strategic thinking skills

Nice-to-haves

• Advanced degree (i.e. MBA)
• Class III implantable medical device experience, preferably with ongoing service or support needs post implant
• Digital health product management experience
• Demonstrated success leading in a matrix organization
• Strong financial modeling skills with experience conducting assessments of sophisticated markets
• Experience collaborating globally on new product launches
• 7+ years of experience in upstream marketing, product management and/or strategic marketing; new product launch experience

Benefits

• Annual bonus (subject to plan eligibility and other requirements)
• Core and optional employee benefits