Principal Product Manager, Growth (Acquisition)

About the position

GEICO, a subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, and Channels, and building a world-class experience powered by technology. As part of this opportunity to make a real impact in the insurance marketplace, we are looking for an accomplished, customer-obsessed, and results-oriented Principal Product Manager to drive our customer acquisition strategy. This role will focus on leveraging both paid and organic traffic sources to drive high-quality traffic, improve conversion rates, and reduce Customer Acquisition Cost (CAC). You will build products that enhance customer experiences on our sites and develop marketing products and platforms. You will partner with engineering, analytics, design, growth marketing, performance marketing, and marketing science.

Responsibilities

• Develop and execute a comprehensive customer acquisition strategy, focusing on both paid and organic traffic sources.
• Lead future proof SEO and Organic Traffic roadmap - identifying high opportunity growth areas, optimizing crawl/index structures, and improving content discoverability.
• Optimize conversion rates by identifying and prioritizing high-impact traffic sources.
• Build and enhance products that improve customer experiences and marketing platforms.
• Collaborate with cross-functional teams, including Marketing, Engineering, and Design, to align on goals and deliver outcomes.
• Utilize data-driven approaches to inform decision-making and prioritize initiatives.
• Monitor and analyze key performance metrics to ensure the effectiveness of acquisition strategies.
• Stay up-to-date with industry trends and competitor activities to identify new opportunities for growth.
• Partner closely with the tech organization and other marketing and PM teams to ensure alignment and successful execution.

Requirements

• Proven 5+ years of experience in Growth functions specifically in customer acquisition with a strong understanding of both paid and organic traffic strategies.
• Strong experience in SEO as a growth driver.
• 7+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment.
• Bachelor's degree or equivalent relevant experience required.
• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.
• Experience working with analytics tools such as Google Analytics or Adobe Analytics.
• Strong understanding of growth mechanics and strategies in a consumer business.
• Demonstrated ability to set product strategy and understand business needs.
• High sense of accountability and strong problem-solving skills.
• Strong interpersonal and collaborative skills to influence across the organization.

Nice-to-haves

• Experience in the insurance industry is a plus.

Benefits

• Premier Medical, Dental and Vision Insurance with no waiting period
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licensures