Principal Product Manager (MarTech & Forms)

$226,000 - $305,500/Yr

Intuit - Mountain View, CA

Full-time - Senior

Mountain View, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As the Principal Product Manager (MarTech & Forms) at Mailchimp, you will lead the development of intelligent form experiences that enhance user engagement and drive business growth. This role focuses on optimizing list-building strategies and integrating advanced AI and machine learning technologies into the platform, particularly in the context of forms and user interfaces. Your work will be pivotal in transforming how small businesses connect with their audiences through effective marketing campaigns.

Responsibilities

• Build and own both high-level roadmap and detailed delivery plans for forms, zero party data collection, landing pages, and surveys to enhance conversion rates and user engagement.
• Interact with customers across all business units and functional groups to understand pain points, collect requirements, and seek a deep understanding of customer needs.
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators, including form conversion rates, user experience, and marketing campaign performance.
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing tools and systems.
• Lead cross-functional teams comprising architects, data scientists, designers, and engineers to deliver innovative solutions that set new standards in user engagement and data collection.
• Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption.
• Mentor and coach aspiring product managers, accelerating AI adoption and fostering a culture of innovation.

Requirements

• 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and user engagement tools.
• Strong understanding of UX/UI principles, best practices in conversion rate optimization, and their application to forms, landing pages, and initial user interactions.
• Experience with A/B testing and data-driven decision making in the context of marketing performance and user data collection.
• Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels.
• Passion for creating innovative solutions that solve real user problems and drive marketing success, with a deep understanding of customer needs.
• Strong background working on solutions related to learning or digital experiences.
• Excellent organizational, teamwork, and execution skills with the ability to drive work to completion.
• Experience with AI/ML technologies and their application in marketing contexts, particularly in enhancing user interactions and data collection.
• Bachelor's degree or equivalent; MBA or software engineering background is a plus.

Nice-to-haves

• MBA or software engineering background.