Principal Product Manager (MarTech & Forms)

$226,000 - $305,500/Yr

Intuit - Mountain View, CA

Full-time - Senior

Mountain View, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As the Principal Product Manager (MarTech & Forms) at Mailchimp, you will lead the development of intelligent form experiences that enhance user engagement and drive business growth. This role focuses on optimizing list-building strategies and integrating advanced AI and machine learning technologies into the platform, revolutionizing how small businesses connect with their audiences through effective marketing campaigns.

Responsibilities

• Build and own both high-level roadmap and detailed delivery plans for forms, zero party data collection, landing pages, and surveys to enhance conversion rates and user engagement.
• Interact with customers across all business units and functional groups to understand pain points, collect requirements, and seek a deep understanding of customer needs.
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators, including form conversion rates, user experience, and marketing campaign performance.
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing tools and systems.
• Lead cross-functional teams comprising architects, data scientists, designers, and engineers to deliver innovative solutions that set new standards in user engagement and data collection.
• Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption.
• Mentor and coach aspiring product managers, accelerating AI adoption and fostering a culture of innovation.

Requirements

• 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and user engagement tools.
• Strong understanding of UX/UI principles, best practices in conversion rate optimization, and their application to forms, landing pages, and initial user interactions.
• Experience with A/B testing and data-driven decision making in the context of marketing performance and user data collection.
• Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels.
• Passion for creating innovative solutions that solve real user problems and drive marketing success, with a deep understanding of customer needs.
• Strong background working on solutions related to learning or digital experiences.
• Excellent organizational, teamwork, and execution skills with the ability to drive work to completion.
• Experience with AI/ML technologies and their application in marketing contexts, particularly in enhancing user interactions and data collection.
• Bachelor's degree or equivalent; MBA or software engineering background is a plus.

Nice-to-haves

• MBA or software engineering background is a plus.